Kanuka Digital have had their first official outing to swot-up on their search marketing skills and knowledge at the European Search Conference. We took a train to the historic Albert Docks in Liverpool, where we were greeted by thousands of other businesses looking to improve their search skills.
From new social media tactics to SEO helpers to interesting discussions on upcoming technologies in Voice Search and Artificial Intelligence. We learnt a lot. Here is a round-up of our findings from the European Search Conference.
Aleyda Solis, International SEO Consultant for Orainti, covered many Web migration scenarios and gave us actionable insights to effectively implement them. From HTTP to HTTPS migrations to a product or business rebranding or international Web consolidation. We learnt how to make the most out of the opportunity to grow organic search rankings and traffic.
A stand out question from the audience was; Is it best to carry out migration from HTTP to HTTPS separate to a content refresh? This was met with a very helpful answer. A couple of years ago it would have been best practice to perform these actions separately. However these days you can do both together and you should be fine.
Next up we heard an engaging talk from Managing Director of Bluerank, Zbigniew Nowicki. He stated how using automated, data-driven and personalised activities can help optimise and effectively generate results from large-scale campaigns.
Probably one of Kanuka’s favourite talks on the day was from Lukasz Zelezny. As Director of Organic Performance for ZPG, he gave us some really useful social media tools and tactics that could help boost organic social media results across the board.
From learning how to work efficiently, save time in research and know how best to increase reach, it’s fair to say we learnt a huge deal of beneficial tips that we can transfer to our clients.
Vickie Cheung, Senior Designer at a creative agency, Distilled gave us 10 creative commandments her business swears by:
Like most companies, we don’t shout about our achievements enough. So, with that in mind, take a look at a handful of our client case studies to see some of the greatness we have achieved for businesses like yours.
One of the key themes throughout the day was that Amazon and it’s enormous presence in the online world, is something businesses shouldn’t be running away from but instead, running too. Matt Vigneri from Kenshoo told us how advertisers around the world are taking the Amazon opportunity to a whole new level.
Speaker Anders Hjorth, made the entire audience go “hmm” with his mind-blowing speech on Artificial Intelligence, AI. We learnt what’s currently trending in trends of paid advertising strategies and how we can make the most of them. Some of these include mapping campaigns to user journey and using CRM to build custom and look-a-like audiences that will help us with better foreseeing results of marketing efforts.
Dawn Anderson, Digital Marketing Lecturer at Manchester Metropolitan University provided 20 minutes of none stop insights into the current state and the future of voice search. The way we approach search marketing is changing.
Pierre Far, former Google employee reassured all businesses with his informative talk on EU regulations and web analytics. It’s evidently important with new laws like GDPR, that businesses must be careful about how they measure the performance of their marketing campaigns in a compliant way and without losing data. Thankfully, we take care of most of that hard work for you.
The final talk of the afternoon before a delicious coffee break was Michelle Wilding, Head of SEO & Content at The Telegraph.
Not every business will be looking to achieve international success as of yet but it’s always good to see the framework that helped other businesses achieve this to help with the growth of your business nationally. So, Dewi Nawasari, European Head of SEO for Monster Worldwide, gave us a great talk explaining why content is King.
As you can see we had a jam-packed day full of some extremely useful insights. With Kanuka Digital being recently announced we’re now even more ready and roaring to go with delivering excellent digital marketing services to our current and future clients.
Are you struggling to rank above your competitors or find tackling SEO too daunting? Contact Kanuka Digital and find out how we can help.
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