We carry out a thorough review of your website in key areas including technical SEO, on-page SEO and off-page SEO.
This focuses on any technical issues with your website that could be hindering Google’s efforts to crawl and index the site efficiently or even at all.
By analysing data gathered from our toolkit we can highlight a number of various issues that will need to be resolved. Some issues may be critical such as server errors and 404 errors. Others will be non-critical but will require addressing, issues such as meta titles being too long or short.
One specific area we look at here is your XML sitemap to make sure submitted pages are being indexed and identify any crawl errors. This then allows us to resolve issues such as redirect chains and 404 errors.
Site Speed and Mobile Optimisation
One area we pay particular attention to is website speed and mobile optimisation. Google is in the process of enabling mobile first indexing on all websites.
Now, however, more users are accessing websites by mobile devices than on desktop devices.
On-page SEO is about optimising the visible content on pages on your website. These include two key areas, copy and imagery.
The on-page SEO information we provide in an audit contains information about keywords, such as ones you are currently ranking for, internal links in content between pages on your site and page headers you’re using.
By carrying out in-depth keyword research we can create superb content that can be found by users on search engines.
Off-page SEO is all about SEO tasks that can be done elsewhere around the web to improve your online presence. An SEO strategy for your website should include off-site activities.
Tasks such as outreach whereby you contact other relevant websites to see how you can work together on guest blog posts, for instance. This ultimately building a stronger backlink profile to your website.
Need help producing an SEO Audit?
If you’d like us to run an SEO audit on your website to help improve your online visibility, get in touch.
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