Importance of Choosing an Agency With Google Certifications

When working with a new digital marketing agency, may it be your first or tenth time, we recommend that you choose someone with Google certifications.

Particularly, if you’re looking for Pay-Per-Click services, you’ll want to trust they have complete knowledge of Google Ads and similar platforms. As a result of not going with an agency who are Google Ads certified, they’re probably swimming in the same sea that you’re in, the unknown.

So, this post will take you through a number of points to highlight the importance of Google Certifications, what an agency must do to earn them and more. All to ensure you don’t make the mistake of wasting precious marketing budget with the wrong team of marketers.

What Are Google Certifications?

Recognised by many, these certifications show that you have a great understanding of the tool you’re using to use it to the best of its ability for individual businesses.

What Certifications Can You Get?

There are a range of certifications that you can get under your belt. From Google Ads to Google Analytics and even platforms like YouTube.

Each certification tests the user’s knowledge of that tool or area of expertise. Additionally, they ensure that they have a great understanding and can use the tools in a variety of ways to the best of their ability, for different businesses.

Given its prevalence on the network, a substantial amount of resources are available for Google Ads, which are broken down into the following sections:

• Fundamentals
• Search Advertising
• Display Advertising
• Mobile Advertising
• Shopping Advertising
• Video Advertising

There are additional certifications such as:

• Google Analytics Certification
• Mobile Sites Certification
• Digital Sales Certification
• Google My Business Basics
• YouTube Asset Monetization
• YouTube Channel Growth
• DoubleClick Search Basics
• Google Web Designer Basics

Key Benefits of Google Certifications

• Google partners work directly with Google, meaning you get to communicate with the experts themselves. This proves vital when trying to stay on top of the latest updates and features Google loves to sprawl out.
• Google has a rigid set of best practices that their partners must follow and are constantly being tested to ensure these standards are met.
• To be a Google Partner, you must have an experienced Ads Certified Professional who is knowledgeable in all areas of the platform in-house. They’re extensively trained and monitored in basic features as well as advanced features that many Ads users aren’t familiar with.
• When using a Google Partner, one of the biggest advantages is that they have access to innovate beta features. You, therefore, have the ability to opt into beta testing of new features and tools.

How Do You Get A Google Certification?

To achieve Google certification, the following are the three main steps to follow:

1. Register for a Google Partners account
2. Pass the Google Ads Fundamentals exam with a score of 80% or higher (100 questions, 120-minute time limit)
3. Pass one of the five other Google Ads exams with a score of 80% or higher.

The next step after you’ve completed your Google Certifications is becoming a Google Partner.

How Do You Gain Google Partner Status?

The Google Partner badge shows that an agency has passed the necessary product certification exams, have met strict performance criteria and are up to date with the latest product knowledge. In other words, they’ve earned it.

Summary

If you’re looking for an agency that will provide you with great PPC results, the first step is partnering with a company that is Google Ads qualified.

These agencies have Google’s official seal of approval and are constantly being tested to the highest standards, ensuring that you are working with a professional outfit whilst protecting your return on investment.

So whether you’re investing in paid search, or looking at hiring a marketing agency that will help you realise your online goals, always look for the Google Partner logo.