Importance of Choosing an Agency With Google Certifications

When it comes to working with a new digital marketing agency, may it be your first or tenth time, one main recommendation is to choose someone with Google certifications.

Particularly if you’re looking for Pay-Per-Click services, you’ll want to trust they have complete knowledge of Google Ads and similar platforms. If not, they’re probably swimming in the same sea that you’re in, the unknown.

So, this post will take you through a number of points to highlight the importance of Google Certifications, what an agency must do to earn them and more. All to ensure you don’t make the mistake of wasting precious marketing budget with the wrong team of marketers.

What Are Google Certifications?

Google Certifications allow you to demonstrate your proficiency and skill in a range of Google tools such as AdWords, Analytics, YouTube and more. After you pass a certification exam, you can use your certification to promote yourself to the communities, projects, and employers that are important to you. - Google

These certifications are recognised by many to show that you have a great understanding of the tool you’re using to use it to the best of its ability for individual businesses.

What Certifications Can You Get?

There is a range of certifications that you can get under your belt. From Google Ads to Google Analytics and even platforms like YouTube or more generic topics like Digital Sales.

Each certification tests the user’s knowledge of that tool or area of expertise and ensures that not only do they have a great understanding, but they can also actually use the tools in a variety of ways to the best of their ability, for different businesses.

Given its prevalence on the network, a substantial amount of resources are available for Google Ads, which are broken down into the following sections:

  • Google Ads Fundamentals
  • Google Ads Search Advertising
  • Google Ads Display Advertising
  • Google Ads Mobile Advertising
  • Google Ads Shopping Advertising
  • Google Ads Video Advertising

There are then other certifications such as:

  • Google Analytics Certification
  • Mobile Sites Certification
  • Digital Sales Certification
  • Google My Business Basics
  • YouTube Asset Monetization
  • YouTube Channel Growth
  • DoubleClick Search Basics
  • Google Web Designer Basics

Key Benefits of Google Certifications

  • Google partners work directly with Google, meaning you get to communicate with the experts themselves. This proves vital when trying to stay on top of the latest updates and features Google loves to sprawl out.
  • Google has a rigid set of best practices that their partners must follow and are constantly being tested to ensure these standards are met.
  • To be a Google Partner, you must have an in-house Ads Certified Professional who is experienced and knowledgeable in all areas of the platform. They’re extensively trained and monitored in basic features as well as advanced features that many Ads users aren’t familiar with.
  • When using a Google Partner, one of the biggest advantages is that they have access to innovate beta features. You, therefore, have the ability to opt into beta testing of new features and tools.

How Do You Get A Google Certification?

To achieve Google certification, there are three main steps to follow:

  1. Register for a Google Partners account
  2. Pass the Google Ads Fundamentals exam with a score of 80% or higher (100 questions, 120-minute time limit)
  3. Pass one of the five other Google Ads exams with a score of 80% or higher.

The next step after you’ve completed your Google Certifications is becoming a Google Partner.

How Do You Gain Google Partner Status?

Google Partners | Google Certifications | Kanuka Digital

Achieving Partner status means that your company has demonstrated AdWords skills and expertise, met Google ad spending requirements, delivered company, agency and client revenue growth, and sustained and grown its client base. – Google

The Google Partner badge shows that an agency has passed the necessary product certification exams, have met strict performance criteria and are up to date with the latest product knowledge. In other words, they’ve earned it.

Being part of our big brother agency, iWeb, we're trusted Google Partners.


If you’re looking for an agency that will provide you with great PPC results, the first step is partnering with a company that is Google Ads qualified.

These agencies have Google’s official seal of approval and are constantly being tested to the highest standards ensuring that you are working with a professional outfit whilst protecting your return on investment.

So whether you’re investing in paid search, or looking at hiring a marketing agency that will help you realise your online goals, make sure to look for the Google Partner logo.

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