A new year means lots of new and emerging marketing trends to keep up with. Thankfully, there are plenty of Twitter accounts sharing industry news, updates and insights daily, making it the perfect place to keep up with any exciting announcements.
We thought it’d be useful to collate January’s top digital marketing updates and announcements by sharing a roundup of Kanuka Digital’s favourite retweets from the month.
1. Social Media Trends for 2019 from Social Media Today
To kick off 2019, Social Media Today and Talkwalker shared 12 Social Media trends that will impact your business this year.
From how Gen Z will change social media marketing, to the integration of marketing and PR, there’s some great industry insight and tips to help you stay ahead of the game.
2. Keeping Your Website Up to Date from iWeb
Keeping your #website up to date is key ?to keep content fresh, security maintained, to beat competitors and to rank well on search engines. Read all 9️⃣reasons in our blog post: https://t.co/GTf83uJcBx pic.twitter.com/BIVVq8wsA9— iWeb (@iWebtweets) January 11, 2019
Our big brother agency, iWeb, shared 9 reasons why it’s so important to keep your website up to date.
With an ever-increasing need for site security, as well as constant updates from Google, keeping your site up to date has never been more important.
3. Beginner’s Guide to Instagram Ads Manager from DashThis
This month, we teamed up with DashThis to create the Beginner’s Guide to Instagram Ads Manager. With Instagram advertising growing exponentially over the last couple of years, we took it back to basics for anyone just starting out.
Check out the super handy guide and learn how to create compelling Instagram Ads. The guide was shared originally on the DashThis site, but there’s also a version now on the Kanuka blog.
4. Google Updates from SEMrush
#Google has made some substantial updates in the first few weeks of 2019. ⚠️— SEMrush (@semrush) January 20, 2019
Learn about all the changes in search, Google tools and #GoogleAds in our latest Google News Digest from @DavidBain ⤵️https://t.co/v7aXdVNA2N pic.twitter.com/VOPOsQIO0x
With most of us trying to get back into the swing of things at work after the Christmas break, it’s lucky that SEMrush were on hand to round up changes to Google’s algorithms that we may have missed.
Including whispers of the first substantial update of the year, updates to Google Ads and featured snippets changes, you don’t want to miss out on these announcements.
5. Consumer Expectations from Think With Google
Think with Google shared an interesting post on how to manage increasing consumer expectations.
With consumers becoming more impatient and looking for ways to get what they want immediately, Google shared some actionable tips on giving your potential customers exactly what they want.
6. Creating Better Blog Titles from Social Media Today
We all want to come up with blog titles that catch people’s interest enough that they click-through to read, but sometimes it can be a real struggle.
Social Media Today and Brafton shared 7 steps you can take to create a great title for your next blog post. Why not check them out and give them a try next time you’re stuck in a creative rut?
7. Next Meetup Announcement from Staffs Web Meetup
Join us Feb 20th. Free to attend. Informal networking, talks and complimentary food/drink. Learn about CSS grid layout with @gazjoy and the power of video with @Martyn_Lomax. Info & RSVP on Meetup now: https://t.co/OMx4Zv9Lhp #staffsWebMeetup pic.twitter.com/CemGAzKXVq— Staffs Web Meetup (@staffswebmeetup) January 29, 2019
Staffs Web Meetup is a monthly informal gathering of like-minded web enthusiasts, consisting of lightning talks, guest speakers, networking and free food.
As Kanuka Digital are sponsors of the Staffs Web Meetup events, we wanted to share it with you all!
8. Managing Your Audience from Mailchimp
Want to get organized this year? Start with your contact data. See how our CRM tools can help you get to know your audience and market smarter: https://t.co/oaK8tNvaJB— Mailchimp (@Mailchimp) January 24, 2019
If you use Mailchimp for CRM, your contacts can easily get cluttered up, resulting in duplicate contacts.
The new year is the perfect time to declutter and thankfully, Mailchimp shared a super helpful post on how to consolidate your contacts, making them easier to manage – and save yourself some money!
9. SEO Fundamentals from Spokal
Sometimes it’s important to take a step back and look at the fundamentals, so when Spokal shared 7 SEO Fundamentals from SEMrush, we took the chance to go back to basics and have a quick knowledge refresh!
Its also a great post to help beginners get up to speed on the building blocks of SEO.
If you found any of our top tweets of the month interesting, insightful or useful, don’t forget to share this post on social media and #KanukaTopTweets.
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