Last month, on 12th March 2019, Google announced that they made a huge update to their main core search algorithm. This means that some websites may have seen movement in their keyword rankings.
Google confirmed the algorithm update in a Tweet:
We released a broad core algorithm update, as we do several times per year.
Google went on to state:
Sometimes, we make broad changes to our core algorithm. We inform about those because the actionable advice is that there is nothing in particular to “fix” and we don’t want content owners to mistakenly try to change things that aren’t issues.
Many site owners may not have seen any fluctuations at all or seen increases in ranking positions which is great. Unfortunately, others have seen a drop in keyword rankings.
This core algorithm update hasn’t targeted any particular type of website or niche, unlike some previous updates it was more of a broad update.
What should you do now?
As Google stated there isn’t anything to fix. What we do recommend is that you continue your SEO efforts as usual. Specifically paying attention to E-A-T which stands for expertise, authoritativeness, and trustworthiness.
Continue to make your website the best it can be. Create regular fresh content, make sure your website is healthy and improve the overall user experience. These are some of the main things you should be aiming to do.
Your website should shout ‘we are the best at what we do’ and become the authority of your niche. If you’re concerned about your website traffic following this update then speak to us or if you require any assistance with your digital marketing we can help.