“Voice search is a speech recognition technology that allows a user to perform a search via a voice command. Although designed to be a software application, voice search also may be used as a service by smartphones and other small Web-enabled devices. Voice search is also known as voice-enabled search.”
Put simply, you ask your voice-enabled device, such as your smartphone or smart speaker, a search query and it scours the internet for the best answer and speaks it back to you.
Is it here to stay?
In short, yes! Voice search is not a fad. The following are a few statistics to prove that voice search is here to stay:
There were over a billion voice searches per month in 2018
41% of adults and 55% of teens are using voice search daily
Smart speaker sales reached 75 million in 2018
More than half of searches were voice searches in 2020
There’s no doubt that tech is on the rise, with the help of digital assistants in mobile phones such as Google’s Assistant, Apple’s Siri and now with the increase of smart home hubs such as Google’s Home, Amazon’s Alexa and Apple’s HomePod to name a few.
Should you be optimising for voice search?
Given all of the evidence above, yes!
Marketers are now slowly starting to understand that they need to make sure to consider voice search when planning and creating content. By embracing voice search now, you can start to gain a competitive edge over your competitors.
How Do You Optimise Content For Voice Search?
Ah, the golden question. We already know that voice search takes information from a website and relays it back to the end-user.
That’s why the content on your website needs to provide the best answer to the users’ search query for it to be chosen as the featured result. As you can imagine, the competition can be quite fierce.