Through their store and eCommerce website, Chelford Farm Supplies are a leading UK supplier of Equestrian Clothing & Footwear, Farm Supplies & Feed and Garden Machinery.
To consolidate campaigns to make them easier to manage while hitting a 1,000% return on ad spend.
With so many campaigns running across two different Google Ad accounts, we had to get stuck into a seriously thorough audit of historical performance data. This helped us get a better understanding of their varied product set and informed a detailed summary of recommendations, prioritised by expected impact.
For starters, Google Shopping campaigns were still largely being managed manually which was proving very time consuming and ineffectual so we quickly identified an opportunity to make more use of Google’s automated bidding strategies.
While traditional search network (text) ads were underperforming, we refocused them on driving local customers in store for high value items such as garden and forest machinery so customers can get their hands on them before they commit to buy.
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