Is a business that specialises in providing high-quality racing gear to racers, dealerships, and independent stores. It is dedicated to uniting the world’s top enduro brands and serves as the exclusive distributor for many of them.
DirtBikeSpec approached us facing challenges with their site’s performance and user experience.
Their site suffered from slow page speeds, largely due to the implementation of a page builder within an off-the-shelf theme and an excessive amount of plugins installed.
We conducted a thorough audit of the website’s front and back-end code, including an evaluation of installed plugins. The audit covered performance, speed, site structure, conversion points, and on-page SEO to identify existing issues and develop solutions to improve site performance.
The audit revealed multiple issues, including conflicts between plugins. To address this, we removed any unnecessary plugins and updated essential ones to their latest versions. Additionally, we reviewed the use of premium plugins to ensure the client had active licenses for each, securing access to updates, developer support, and enhancing the site’s security and maintainability.
We leveraged Blackfire, a powerful profiling tool that allows us to optimise and troubleshoot applications. It specifically targets performance and code efficiency which enables us to identify bottlenecks and make improvements in areas like memory usage, execution time, and database queries.
By addressing both front-end and backend performance challenges, we significantly improved the overall speed and responsiveness of the site.
The homepage was thoughtfully redesigned to enhance user experience and boost engagement. We aimed to create a more intuitive layout that guides visitors effortlessly through the site.
A key focus of the redesign was improving mobile responsiveness, recognizing the significant increase in mobile users.
We implemented a flexible design that adapts seamlessly to various screen sizes, ensuring that all visitors can easily navigate and interact with the content. By prioritizing mobile usability, we aimed to create a more engaging experience for our growing audience, ultimately leading to higher satisfaction and retention rates.
To enhance the client’s online presence and broaden their reach, we implemented eBay functionality directly into the website. This strategic integration enables the client to efficiently manage and synchronize their product listings between their website and eBay store.
By streamlining this process, the client can easily update inventory, manage sales, and track performance across both platforms from a single interface. This not only saves time and reduces the risk of errors but also allows for a more cohesive brand experience. As a result, the client can maximize their visibility and sales potential, tapping into eBay’s vast marketplace while maintaining a strong, unified online identity.
We played a crucial role in developing a prominent “Adventure Bikes” section on the website to showcase and promote an exciting new facet of the client’s expanding business. This dedicated section was designed to highlight a curated selection of adventure bikes, featuring high-quality products for more advanced riders. Utilising a mega menu to display a whole host of product categories and a visual representation of brand that sit under the ADV banner.
In addition to the visual appeal, we focused on creating an engaging user experience by incorporating informative content, customer reviews, and expert recommendations. By strategically organizing the section, we ensured that visitors could easily explore the various models and accessories available.
We’re a straight-talking web development agency that excel in the design and development of eCommerce stores, learning solutions and lead generation websites.