Cutting-edge PPC for the nation’s no.1 lawnmower brand.

51% increase on return investment

171% increase in conversion rate

39% decrease in cost per conversion


Mountfield has been the UK’s no.1 lawnmower brand for over 50 years. Their success is built on their reputation for outstanding quality and reliability. They came to us with a brief to breathe life into their underperforming Pay-Per-Click campaigns.

The challenge

Breathing new life into paid search campaigns to constantly deliver an 800% + return on ad spend.

Our approach

We started with a comprehensive audit of their existing Adwords campaign performance – campaign types, structure, ads, extensions, keywords and bid strategies.

While there was nothing fundamentally ‘wrong’ with the set-up, we were able to identify a series of marginal gains to increase click-through and conversion rates and ultimately, a better return on investment.

Why work with Kanuka Digital?

Kanuka Digital are a straight-talking digital marketing and web development agency who specialise in making eCommerce businesses flourish online.

✓ 10+ team of marketers, designers & developers with a passion for eCommerce

✓ Proven experience growing eCommerce companies from startups through to FTSE 100s

✓ Backed by iWeb, an award-winning eCommerce agency, with 20+ years experience

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