Simply Soul

Simply Soul are a record shop who have been in the music business since 1996. They pride themselves on providing the latest releases as well as collectors editions in the soul, jazz and RnB genres.

The Brief

As a growing company, the time had come for Simply Soul to modernise the look and feel of the site, improve the user experience and bring new functionality to their visitors. The timing was perfect, as the WordPress theme being used by the site was no longer supported, increasing the risk of site errors and display issues. So as well as improving the site experience and developing functionality, we took the opportunity to build a bespoke theme, built on CodyFrame.

It was of paramount importance to ensure the look and feel stayed true to the styles of soul music.

Refined Colour Palette

Too many different colours being used can quickly make a site look messy, it can reduce accessibility and make it harder for users to navigate through an online store.

To help give the site a clean and crisp look we reduced their busy colour palette to make sure that there was a great sense of consistency throughout.

Advanced Product Page

There is a lot of information that can be included when it comes to music purchases. The challenge is to make sure that all the information is included in a way that users can easily digest.

Along with descriptions being added to each product page, we also needed to give them the ability to include videos, helping to advance the experience for users.

Simply Soul also wanted to give their customers the ability to sample each record before purchasing. With each track having a brief sample that can be played from the product page. We also included the ability for samples to be played directly from the listings page, allowing customers to discover great new sounds easily and sample tracks that they otherwise might not have looked for.

Improved Accessibility

Accessibility is so important when it comes to modern web design, it may be a requirement to score highly on Google rankings but it also helps to convert site visitors into paying customers. So by keeping this at the core of everything we design we delivered an easy to navigate site which helped to improve Simply Souls online sales.

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