GS Yuasa is a world leader in innovative power solutions. Their online Academy is the first battery training program to partner with The Institute of the Motor Industry.

3500+ registered students

5 Languages

100+ Modules

The brief

GS Yuasa Academy wanted to create a robust e-learning platform, built to provide leading technical distance training and assessed accreditation for GS and Yuasa battery users.

The challenge

#1 Create a website that puts the students user experience first, allowing them to digest information from over 25 courses and 100 modules through an engaging learning experience.

#2 To build a bespoke reporting dashboard to allow the students and company managers to access the progress report with different levels of access.

Design & UX

Putting the student experience first.

We know all too well that e-learning platforms can be dreary, uninspiring and a drag to use. We wanted to change this and build a platform that students can use with ease in order to learn more effectively.

A mobile-first approach

Our responsive, mobile-first approach allowed us to focus on presenting an immersive experience to students on portable devices in order to increase UX and pass rates. With a mobile-friendly design, GS Yuasa’s website is geared up to benefit from on-the-go learning.

Tailored learning pathways

We designed and built the platform with GS Yuasa Academy’s students in mind. The module-based courses provide valuable knowledge and practical skills, tailored to specific job roles and industries for clear and relevant information. The system, built by our in-house web development team, suggests a tailored learning path depending on a user’s job role.

Training can also be completed at any pace, giving users the ability to leave the site and pick up where they left off at any time.

Once all modules are completed, students can request and pay for their Institute of the Motor Industry Certification directly through the website.

Team learning

We know that some work best in teams, so we have seamlessly integrated team learning to give users the ability to work on their own or with their peers.

Team leader functionality

To allow organisations to track progress of employees and maximise business potential, we created an advanced team leader functionality.

→ Ability to create and manage companies to group teams
→ Ability to create and manage teams
→ Ability to manage users

Team leader features include:

→ A bulk team upload
→ Progress dashboards
→ Downloadable reports
→ Specific learning paths
→ Team segmentation
→ Reminder emails

The solution is also available to colleges and educational institutions to allow students to learn important information about GS and Yuasa batteries.


With over 3500 students across the globe, we rolled out the platform in 5 different languages with scalability for many more.

→ 5 languages with the option to switch between them
→ 450+ questions per language
→ Custom translation tools to help translate courses

Content management

Featuring over 25 detailed training courses with 450 questions per language, the platform offers best practice advice, covering every step of a battery’s ‘journey’- from leaving the shelf, through ongoing maintenance, to end of service life.

Dynamic video

We made a conscious effort to make information as easy as possible to digest. To bridge the gap, dynamic video-based modules allow students to process bitesize chunks of information. This powerful combination of audio and visual elements work seamlessly together to engage students with different preferences for learning new information.

Quizzes and certification

Once users have completed a module, they are quizzed to test their knowledge and understanding of the topic at hand. Upon completion of each course, a downloadable certificate is awarded to the student, and can be printed as proof of certification.


To get the most from the WordPress platform, we included a few key integrations to improve user experience on the site.


LearnDash is a premium LMS WordPress plugin that allows businesses to create online learning platforms with advanced functionality.


WordPress provides simple and flexible Mailchimp integration, so businesses can create flawless email marketing campaigns to communicate with customers directly.

WPML Multilingual

WPML makes it easy to translate WordPress pages, posts, tags, categories and themes for businesses that are going global.

Why work with Kanuka Digital?

Kanuka Digital are a straight-talking digital marketing and web development agency who specialise in making eCommerce businesses flourish online.

✓ 10+ team of marketers, designers & developers with a passion for eCommerce

✓ Proven experience growing eCommerce companies from startups through to FTSE 100s

✓ Backed by iWeb, an award-winning eCommerce agency, with 20+ years experience

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