HOW TO CHOOSE AN SEO AGENCY
FREQUENTLY ASKED QUESTIONS ABOUT SEO
We’re regularly contacted by website owners wanting to get the best visibility for their sites, but struggle with finding the right SEO agency who can:
✓ Provide positive, tangible results
✓ Prove a good return on investment
✓ Have a clear SEO strategy to help them achieve their business goals
What is SEO?
At its most simplistic level, SEO is the practice of improving the visibility of your website in search engines. To do this, you need to make sure that the search terms your potential visitors and customers are using are being included on your site.
There are hundreds of factors to consider, from writing informative content, to making sure that your website is easy for visitors to access and ensuring that other websites that link to yours are good quality.
The ideal end result is to increase the quality and quantity of users to your website, improving your sales and making sure you stand out from your competition.
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WHERE WILL YOUR WEBSITE GET SHOWN?
Understanding the search results page.
There are two main types of results on a search engine page; paid adverts (pay-per-click or PPC), which usually appear at the very top and bottom, and organic results.
Whilst it might be worthwhile for your overall marketing strategy to carry out both PPC and SEO campaigns – investing in SEO early on can have huge benefits to your website traffic in the long term and can often provide a much stronger ROI.
Research has shown that organic results are more trusted than paid ads, with around 94% of clicks on search pages attributed to organic listings.
Read more: 5 Benefits Of Using SEO And PPC Together
WHAT WORK DOES SEO INVOLVE?
More than just link building…
There are many, many different tasks which fall under the umbrella of SEO. These range from understanding your users and industry, carrying out work and improvements on your website and ensuring that you’re taking advantage of wider opportunities that can be found off-site too.
A good SEO campaign should include, but not be limited to, tasks including an SEO audit, website usability tests, content strategy and optimisation, local SEO, link building and keyword research.
There isn’t a ‘one size fits all’ approach to building SEO campaigns, and each website will require a bespoke programme in order to make the most impact over short and longer term timescales.
Read more: The Importance of an SEO Audit
HOW LONG WILL IT TAKE YOUR WEBSITE TO RANK WELL?
How long is a piece of string?
Unfortunately the the answer that is most often given is “it depends” and with good reason. However, there are some caveats…
Your agency should give you an idea of where your website sits alongside your industry’s competition, and the amount of work and time required to enable you to get ahead of the game.
A website ranking on the 4th or 5th page of Google will find it much easier to make amendments and rank on the 1st or 2nd page. However, a website ranking in 7th or 8th place on the first page of Google will find it much more difficult to rank any higher, including the coveted 1st place.
A good SEO agency will help you set realistic expectations of how far up the rankings you can expect to be, to fit within your company’s level of expertise, trust and budget.
WHY WORK WITH KANUKA DIGITAL?
Kanuka are a digital marketing, web design and development agency. We design, build and market websites that convert.
✓ 10+ team of creatives, analysts and developers with a passion for marketing and web development
✓ We work with companies from local business right up to FTSE 100s
✓ Backed by iWeb, an award-winning eCommerce agency, with 20+ years experience
Full of insights and advice, the Kanuka Digital blog is packed with actionable tips and opinion from our team of digital marketing experts.
Read more here:
GET IN TOUCH
or fill in the quick form to arrange a free WooCommerce demo with one of our expert web developers.