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Our Conversion Rate Optimisation expert carries out heuristic analysis of your website looking at 5 key areas:
Within these 5 areas, we have a checklist of around 100 factors in 2022 that mostly commonly affect conversion rate, average order values and repeat purchases.
Conversion rate optimisation (CRO) is the practice of making changes to your website with the goal of getting more visitors to take a specific action, like buying a product, downloading a PDF, or subscribing to a newsletter.
CRO is about more than just making small incremental improvements, although that’s how most projects begin; it’s ultimately about optimising the customer journey, presenting a thoughtful experience that is easy to navigate, search, research and purchase, or engage with.
It should be an important consideration for any business with an online presence that is looking to increase leads, sales or engagement from their website.
In most cases, a higher conversion rate also leads to a lower cost-per-acquisition (CPA) in any paid marketing efforts, as you’ll be able to generate more leads or sales from the same amount of traffic.
The basis of CRO is experimentation, making changes to your website (known as split or A/B testing) and then measuring the impact this has on your key metrics, although this is only one method in an arsenal of tools available to our CRO experts.
The key to successful CRO is the scientific method that forms the basis for consent and fair testing, reporting and analysis of results. The system we use, for example, follows a proprietary framework designed to dig deep into unexplored regions of the user journey and expose the opportunities available to improve conversions on your site.
→ provide an unbiased, data-driven approach
→ prevent negative results from being introduced during the testing and development process
It’s also important to note that CRO should not be approached with a “set it and forget it” mentality, as your website and users are ever-changing, and so too should our optimisation efforts. CRO is an ongoing process that is constantly adapted based on the business objectives, previous results achieved and economic factors.