Local Business Online Essentials Package - Kanuka Digital

Local Business Online Essentials Package

Improving your online presence to generate more business.
97% of consumers search for local businesses online

Your customers are online and you should be too. 

From your company website to your social media channels and your appearance in search engines, having a strong online presence can make or break a business.

Why? Because it makes it easier:

→ For potential customers to find and visit your business

→ To showcase your products and services

→ To build relationships with both existing and potential customers

→ To market your brand

That’s why we’ve put together this local business essentials package to help your business put its best foot forward online.

What you get from your local online essentials package

Website design & development

Website hosting & maintenance

Content management training

Local SEO (Search Engine Optimisation)

Social media strategy review & recommendations

Bolt-on services available

Content creation including blogs, guides, infographics

Local pay-per-click advertising

Email marketing including template design & campaign strategy

Graphic design including logos, banners & social media assets

Leaflet/flyer design & promotional materials

Website design
& development

Our in-house design and development team specialise in creating beautiful on-brand, responsive websites that excel on every platform, browser and device to meet your customers’ needs.

We use WordPress, a free and open-source content management system, to build websites. If you would like to sell your products online, we can enable that using WooCommerce, the eCommerce extension of WordPress. 

If you’ve already got a website but you’re not happy with the results, we can help with that too. We typically start with a detailed technical audit to establish next best steps.

75% of people base a company’s credibility by how their website looks, feels and responds.

Content management

Content management shouldn’t be a chore. With WordPress, you get clean admin interfaces, intuitive UIs and super easy to edit content.

Performance

With a lightning-fast front-end, your website will ‘feel’ as good as it looks. A great design doesn’t have to come at the expense of site speed.

Search engines

Page speed and engagement metrics are already huge search engine ranking factors. By keeping the code clean and focusing on performance and usability, your site will be primed for great search engine rankings.

Scalable

We’re not into ‘launch and forget’ websites. We build websites in a highly scalable way so that there is scope for continuous improvement with new features and functionality.

Website hosting & maintenance

We provide full hosting, support and ongoing website maintenance and are committed to applying all security patches released by WordPress. This is essential to ensure that your website remains secure and performs at an optimal level.

We have a dedicated in-house hosting team and our hosting solution is specifically optimised for WordPress.

What you get:

→ A fully managed hosting solution

→ In-house hosting & ops experts – no relying on external call centre agents

→ Monitoring tools – flags issues relating to server and application layer, in priority order

→ On-call ops team with online ticketing system
ISO certified: 9001 & 27001

Content management training

While we’ll always be on hand to support you with website updates, we empower your team to quickly and easily add or amend the content on your website. That’s the beauty of a content management system. 

Once the website is live, we’ll run a training session to guide you through everything you need to know about the admin area of your website. This is followed up with some supporting documentation so you’ll always have it on hand to refer back to.

Local SEO

(Search Engine Optimisation)

Local SEO puts your products and services in front of more local prospects and customers. 

Example scenario: You own a plumbing company in Stafford. When a potential customer does a Google search for ‘plumbers in Stafford’ because they need an urgent repair, you want your business to show up on the search engine results page and ideally on the Google Maps listings.

Local SEO checklist

→ Brilliant basics – including metadata & Header tags

→ Content references to your geographical location

→ Google Map showing business location(s)

→ Google My Business profile

→ Recommended free local and niche directory listings

Social media

Should you be on Facebook and Twitter? Or maybe Instagram? What about LinkedIn? The simple answer is that you need to be wherever your potential customers are. It’s not about jumping on the bandwagon of every social media platform. If Facebook doesn’t do anything for your business, there’ll be other platforms that will. We can help you put a social media strategy in place which informs, engages and converts with your audience.

What you get:

→ Social media account audit

→ Actionable insights & recommendations

→ Suggested content calendar

Who we’ve done it for

PlumbGas

Local SEO and WordPress website improvements for a local plumbing service business.

400% increase in goal conversions year on year

“The work Kanuka has done for us has been great. The team are very friendly and supportive, helping us with anything we need. We have had our website updated, merchandise created, our SEO improved and much more. We have noticed the difference they have made for us as we are gaining more business.”

Katrina McConnachie – Office Manager

Risual

A website overhaul focused on improving speed and performance and SEO.

Old site speed

45/100

New site speed

94/100

What next?

We tailor each package to your business needs, there’s no one-size-fits-all approach. So, if you want to talk about how we can grow your business online, we’d love to hear from you.

hello@kanukadigital.com
01785 279 985

Let's talk

Discover how we can help you and your business get online today.