Quality content creation, SEO and email marketing for the UK’s fastest growing tile specialist.
With over 100 stores nationwide, Tile Giant is a leading provider of tiles to both the trade and consumer markets.
400%
improvement in blog Page Views
74%
increase in Organic Conversion Rate
60%
increase in social traffic
Background
With over 100 stores nationwide, Tile Giant is a leading provider of tiles to both the trade and consumer markets. As part of the Travis Perkins Group, Tile Giant provides thousands of lines to suit all styles of homes and budgets. After a busy period relocating to new premises, the company looked to release a huge number of new products in their busiest quarter. We developed an in-depth content plan to help promote their new ranges with a range of creative and aspirational blog articles and social posts.
Approach
After a busy period with office relocation and overhauling their warehousing, Tile Giant’s content marketing efforts fell by the wayside somewhat. With a backlog of new products to launch, exciting new partnerships with leading brands and new stores to open they required a more stringent plan to adhere to.
With Tile Giant we created a themed content calendar to focus on new product launches, best-selling ranges and editorial content with blog articles, rich media assets and social posts to drive awareness and engagement. With a new focus on style advice, how to guides and quality imagery the approach is already starting to show a vast improvement in traffic and engagement metrics.
01 Content strategy – including 3 monthly content calendar
02 Copywriting and content creation
03 Bespoke imagery, making the most of professional images with a new twist
04 Copy and creative for social posts
