Bronto end of life: May 2022
In March 2021, Bronto customers received an ‘End of Life Notice’ for the email marketing platform, with development and support expected to be phased out by May 2022.
This likely means that current Bronto customers will be migrated to the Oracle Customer Experience Cloud, effectively merging the platform into Oracle’s in-house marketing suite.
Whilst this may have come as unexpected news to many Bronto customers, it’s an ideal opportunity to reassess your email marketing platform needs and move to a more comprehensive software such as Klaviyo.
To help merchants make the best decision, we’ve teamed up with Klaviyo to write an ebook on ‘Making the Move From Bronto to Klaviyo’ – fill in the form and download straight away.
As an all-in-one marketing messaging solution, Klaviyo helps you leverage your customer data with powerful automations, sophisticated recommendations and intelligent retargeting opportunities.
Unlike most platforms, Klaviyo provides all of its functionality right from the outset, meaning you can create templates, flows and integrations before you start paying.
Once you’re set, there are no lengthy contracts or hidden set up fees. Simply pay for the active contacts you have on a rolling monthly basis.
Unlike some email marketing platforms, which can require significant set up time, Klaviyo is geared up to accelerate ecommerce activity from the off. Meaning you’re able to send messages to your customers quickly and generate that all important revenue.
✓All-In-One – Facebook Ad integrations, coupon codes, welcome flows, abandoned cart. All available to configure from the start.
✓No Hidden Fees – Expert product advice, integration assistance and customer support at no extra charge.
✓Integrate Almost Anything – Use existing connectors for Magento, Shopify or harness the power of Klaviyo’s API.
Taking inspiration from a huge range of ecommerce clients, Klaviyo comes readily armed with dozens of pre-existing workflows, templates and segments.
This gives you a head start with creating some amazing automations and creative campaigns without the heavy set up:
✓Abandoned Carts – Set your time scales and follow up with those customers who just aren’t ready to checkout just yet…
✓Welcome Series – Welcome your new customers with a series of messages to give your brand life
✓Post-Purchase – Follow up to catch any customer service issues before they escalate, share related products or capture all important reviews…
When you’ve spent years working hard to build a database of loyal customers, you don’t want to lose all of this precious data when re-platforming.
Transferring your data from Bronto into Klaviyo is made simple to make the transition seamless:
✓Export / Import – export all of your contacts from Bronto and into Klaviyo using the CSV importer…
✓Segments – map your existing segments, upload suppression lists and keep your database clean…
✓Grow – use Klaviyo’s integrated AI to build out lists for contacts at risk of churn, potential VIPs and much more…
As Agency Partners, our team has been fully trained through Klaviyo’s academy and have extensive knowledge of the platform.
We also benefit from priority access to Klaviyo’s product experts and dedicated channel management across multiple platforms.
We work closely with Klaviyo to help you build your brand and achieve success quickly..
Kanuka Digital are a digital marketing, web design and development agency. We design, build and market websites that convert.
✓ 10+ team of creatives, analysts and developers with a passion for marketing and web development
✓ We work with companies from local business right up to FTSE 100s
✓ Backed by iWeb, an award-winning eCommerce agency, with 20+ years experience
Still not sure if Klaviyo is the right fit for your business?
Find out more at Klaviyo or contact Kanuka Digital today to arrange a free Klaviyo demo with one of our expert team:
Fill in the quick form and receive your free ‘Making the Move From Bronto to Klaviyo’ ebook.