Mountfield

Cutting-edge PPC for the nation's no.1 lawnmower brand.

Background

 

Mountfield has been the UK’s no.1 lawnmower brand for over 50 years. Their success is built on their reputation for outstanding quality and reliability. They came to us with a brief to breathe life into their underperforming Pay-Per-Click campaigns.

Our Approach

 

We started with a comprehensive audit of their existing Adwords campaign performance – campaign types, structure, ads, extensions, keywords and bid strategies.

 

While there was nothing fundamentally ‘wrong’ with the set-up, we were able to identify a series of marginal gains to increase click-through and conversion rates and ultimately, a better return on investment.

 

What we did

 

  • A/B tested ad text and introduced more ad variationsEnabled enhanced cost-per-click strategies.
  • Introduced new display ad campaigns designed to build brand awareness in the run-up to peak sales period
  • Set-up and launched Google Shopping campaigns with optimised data feed
  • Improved PPC landing page experience to convert more clicks into salesa

Results

51%

increase on return investment

171%

increase in conversion rate

39%

decrease in cost per conversion

More of what we do