Tile Giant

Quality content creation for the UK’s fastest growing tile specialist

Background

 

With over 100 stores nationwide, Tile Giant is a leading provider of tiles to both the trade and consumer markets.  As part of the Travis Perkins Group, Tile Giant provides thousands of lines to suit all styles of homes and budgets. After a busy period relocating to new premises, the company looked to release a huge number of new products in their busiest quarter.  We developed an in-depth content plan to help promote their new ranges with a range of creative and aspirational blog articles and social posts.

Our Approach

 

After a busy period with office relocation and overhauling their warehousing, Tile Giant’s content marketing efforts fell by the wayside somewhat. With a backlog of new products to launch, exciting new partnerships with leading brands and new stores to open they required a more stringent plan to adhere to.

 

With Tile Giant we created a themed content calendar to focus on new product launches, best-selling ranges and editorial content with blog articles, rich media assets and social posts to drive awareness and engagement.  With a new focus on style advice, how to guides and quality imagery the approach is already starting to show a vast improvement in traffic and engagement metrics.

What we did

 

  • Content strategy – including 3 monthly content calendar
  • Copywriting and content creation
  • Bespoke imagery – making the most of the professional images with a new twist
  • Copy and creative for social posts

Results

10%

increase in overall traffic

119%

improvement in Page Views for the blog section

5%

reduction in Bounce Rate

60%

increase in social traffic

More of what we do