Got a hunch that your paid search campaigns are underperforming? Our accredited, eCommerce PPC specialists will run an audit of your campaigns to find opportunities to improve the efficiency of your campaigns and boost your return on ad spend.
Every business is different which is why our Paid Search solutions are tailored to the commercial goals of each and every client. Whether you already have a budget, cost-per-acquisition or Return on Ad Spend (ROAS) target in mind, we can find the right strategy to suit.
By setting up, managing, and continuously monitoring campaigns, we tap strategically into your customer’s interests and buying habits and drive more quality traffic right to your door.
We carry out in-depth research to understand what your customers are searching for. Meticulously planned PPC campaign structures mean that when you turn on your ad campaigns, you will get the biggest bang for your buck.
By carrying out a PPC audit we can highlight strengths, weaknesses and assess key areas that could be affecting your ads reaching your customers.
From platform level issues such as campaign structure and bid strategy right through to product optimisation and landing page improvements – we can map out a plan to cover all bases and make sure you win the auction.
Google Ads – the most commonly used platform for paid advertising. As a Google Partner, our team are accredited experts across the whole Google advertising network.
Google Shopping – from creating and optimising product feeds to troubleshooting Merchant Center issues.
Microsoft Ads – often overlooked by merchants, the CPA can be much lower than other platforms and audiences can be far more willing to convert.
Meta (Facebook) – incorporating Facebook, Instagram, Messenger and WhatsApp, Meta’s platforms simply cannot be ignored for growing merchants and reaching a huge range of audiences.
Other social media – over the last few years we’ve seen a huge growth in LinkedIn advertising, Twitter and TikTok – all with engaged and passionate audiences.
Our team has been doing this for many years for companies of all shapes and sizes – from eCommerce stores to B2B lead generation, from start-ups to international brands.
Our technical PPC audit gives you a crystal clear overview of your paid activity’s performance and provides clear recommendations for how to maximise your ROI.
✓ Account set up & access
✓ Account linking
✓ Conversion tracking
✓ Keyword research
✓ Campaign structure
✓ Ad copy, extensions & creative
✓ Shopping feeds & Merchant Center
✓ Best practice adherence
Kanuka Digital are a digital marketing, web design and development agency. We design, build and market websites that convert.
✓ 10+ team of creatives, analysts and developers with a passion for marketing and web development
✓ We work with companies from local business right up to FTSE 100s
✓ Backed by iWeb, an award-winning eCommerce agency, with 20+ years experience