Content Marketing

Carefully crafted content that engages, educates and entertains to create impact.

We create high-quality content that sits at the heart of all our digital marketing services.

Our approach to content marketing is plain and simple: create content that users will use.

The best content serves the needs of your customers. Think of it this way; 80% of searches on Google are from real people seeking answers to real questions. Understanding how to connect those questions to your business and then create content that provides the answers is crucial to any successful content marketing strategy.

E-A-T

To rank well on Google, you need to nurture your brand by building its expertise, authority, and trustworthiness — exactly what E-A-T stands for!

This means focusing on quality, relevancy and shareability so search engines see you as a valuable brand for your audience.

Give your visitors something useful and they will give back.

70%

of marketers reported that content incorporating visuals assets performed better than those without.

Contently

Content marketing process

Audit & objectives

We’ll take a look at your current content marketing strategy (we won’t judge if you don’t have one!) and compare with it what we know works in our experience. We can then start setting objectives as we plan the ongoing strategy.

Competitor analysis

It’s always a good idea to take a look at what your main competitors are doing – good or bad. This includes looking at who they’re targeting, what type of content is or isn’t working for them and opportunities for you to gain a competitive advantage.

Content strategy

Once we’ve agreed our objectives, we can start to craft an engaging content strategy that boosts brand advocacy and reaches new audiences.

SEO research

Our content team work hand-in-hand with our SEO specialist to understand searcher intent, find the right keyphrases and ensure that each piece of content is built on solid SEO foundations to give it the best possible of ranking in search engines.

Content creation

Then we get down to producing the actual content, writing and designing purposeful content with clear calls to actions.

Content promotion

Now you’ve got some great content, we need to give it wings and make sure people actually see it. This can include both paid and non-paid promotions across your website, social, email and third-party content publishers.

Measuring success

Creating monthly reports allows us all to see how our strategy is performing and where we can afford to dial up or down certain tactics to improve results. We also report year on year to see how well we are doing compared to the same period last year.

Who we’ve done it for

74% increase in organic conversion rate

SEO, Content, Email

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