Conversion Rate Optimisation (CRO)

Generate more business from the traffic you’ve worked so hard (and likely paid a fair chunk) to attract.

Marginal gains in conversion rates = BIG increases in revenue.

How Long Will It Take For My Website To Rank On Google? | Kanuka Digital

The aim of CRO is to maximise the return on investment of your most important digital asset: your website.

Getting visitors to your site is one thing; encouraging them to engage with your content, leave their contact details, or make a purchase is another. Converting your current audience is ultimately a lower cost proposition than acquiring new audiences.

82% of companies with a structured approach to CRO saw improvements to conversion rates.

eConsultancy Conversion Rate Optimisation report

Our approach to Conversion Rate Optimisation

Using your website analytics and conversion optimisation tools like heat mapping and user journey recordings, we can get a much better understanding of how users are interacting with your website.

Then, using split testing and content experiments, we can try out different landing page messages and calls to action. The resulting data informs small changes and tweaks that can lead to big longer-term gains.

120%

Increase in conversions by reducing the number of form fields from the average of 11 to 4.

Unbounce

Why should I invest in Conversion Rate Optimisation?

Who doesn’t want to make their website more profitable? If you still need some convincing:

  1. It’s more cost efficient than spending more on your advertising budget and will most likely lower your cost-per-acquisition.
  2. Target more of the right type of customer and avoid catering to the wrong audience.
  3. You will gather information and data that can inform your wider marketing strategy
  4. The best converting websites evolve in line with audiences behaviour and expectations.
  5. You are making life easier for your users. They’ll reward you for it.

01 User testing
02 User journey analysis

03 Heatmapping
04 On-site surveys

Who we’ve done it for

74% increase in organic conversion rate

SEO, Content, Email

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