Clink Hostels

Making booking a breeze for backpackers across Europe.

Deep dive technical SEO, a clear content strategy and ongoing site improvements to deliver more traffic and more direct bookings.

58%

increase in organic traffic year on year

30%

increase in revenue year on year

40%

increase in average order value year on year

Background

With three hostels across London and Amsterdam and more in the pipeline, Clink Hostels offer affordable accommodation for backpackers in welcoming surroundings and needed a scalable web solution to help them expand.  They not only needed to help promote their new Amsterdam hostel but make booking into one of their stylish rooms easier.

Approach


With such a great, youth-orientated brand it was important that Clink had an online presence to match and allow visitors to find exactly what they’re looking for quickly – whether that’s room availability, check-in times or local guides.

We started with a full website audit, giving us a roadmap to optimise on-page and off-page content before moving on to a redesign of their most important landing pages and a new booking system with a mobile first approach which also catered for multiple languages.

Integrations

To get the most from the WordPress platform we included a few key integrations to improve users experience on the site.

MEWS Systems

Integrating the MEWS booking system was essential to this project. Ensuring that a seamless process could be introduced to streamline the booking process.

Zendesk Live Chat

Live Chat can be a great way to add a personal touch to your site. It also allows customers to find answers to there questions fast, which is crucial in this fast-paced digital age.

WPML Multilingual

Having customers from across Europe (and the globe) we needed to make sure that the site worked flawlessly with a host of different languages. Utilising WPML to bring in the content suited to each user.

“The team are always incredibly supportive. We’ve worked together on several significant website projects in the last few years, and they’re always delivered on time and on-spec. We are delighted with the growth in direct bookings we’re seeing.”

Dave Double - Marketing Manager

01 Fully responsive WordPress CMS
02 Room booking system integration
03 Conversion rate optimisation
04 Redesign of key landing pages

05 Mobile-first approach
06 Multiple languages
07 Technical SEO

This could be the beginning
of something Big!