Mountfield

Cutting-edge PPC for the nation’s no.1 lawnmower brand.

Breathing new life into paid search campaigns to constantly deliver an 800% + return on ad spend.

51%

increase on return investment

171%

increase in conversion rate

39%

decrease in cost per conversion

Background

Mountfield has been the UK’s no.1 lawnmower brand for over 50 years. Their success is built on their reputation for outstanding quality and reliability. They came to us with a brief to breathe life into their underperforming Pay-Per-Click campaigns.

Approach

We started with a comprehensive audit of their existing Adwords campaign performance – campaign types, structure, ads, extensions, keywords and bid strategies.

While there was nothing fundamentally ‘wrong’ with the set-up, we were able to identify a series of marginal gains to increase click-through and conversion rates and ultimately, a better return on investment.

01 A/B tested ad text and introduced more ad variations
02 Enabled enhanced cost-per-click strategies
03 Display ad campaigns designed to build brand awareness in the run-up to the peak sales period
04 Set-up and launched Google Shopping campaigns with optimised data feed
05 Improved PPC landing page experience to convert more clicks into sales

This could be the beginning
of something Big!