Willows Veterinary Group

A network of user-friendly websites for a growing veterinary group.

A consistent, quality web presence for over 25 vet practices to showcase their services and increase online bookings.

Background

Willows Veterinary Group comprises 25 practices across central and Northern England, looking after pets, farm animals and horses.  Given the vast number of offices within the group, finding a solution for managing individual websites was becoming more difficult.  Using the WordPress multisite feature, we developed a consistent platform for each individual practice to showcase their services while maintaining a consistent quality brand.

Approach

The main vet group website acts as a directory to lead into local branches, with a customised Google Map and practice information for each. Implementing a user area for pet owners to upload important information about their pets in case of an emergency, helps the vets to provide a more tailored and quicker treatment.  The launch was carried out in four stages in order to provide better support for each branch and fix any teething problems along the way.

01 Brand consistency across the entire group of practices
02 Responsive design and improved UX
03 Bespoke client area for pet-owners to manage their pet’s information
04 Content management training & documentation for key staff


This could be the beginning
of something Big!