AWD-IT are one of the UK’s to go-to destinations for gaming PCs, hardware and accessories.
Short term: To stabilise the average Return on Ad Spend which had fallen from 1,000% to 300%.
Long term: To scale their business growth through increased spend and more profitable paid advertising.
We had to start by identifying the reasons why the overall returns from their paid Google and Facebook campaigns were declining. This meant a full, detailed audit of both ad accounts with data-lead insights to highlight exactly what was working and what wasn’t.
This first stage included a sense check and some fine tuning of their attribution models to make sure that our decisions were based on accurate data.
“Kanuka Digital has had an amazing impact with our PPC Campaigns & overall revenue. Not only have they achieved our initial goal, but they’ve continuously exceeded it on a monthly basis. Exciting times ahead!
I would highly recommend the Kanuka Digital team, lovely bunch of people and they have all the answers you need!”
Kanuka Digital are a straight-talking digital marketing and web development agency who specialise in making eCommerce businesses flourish online.
✓ 10+ team of marketers, designers & developers with a passion for eCommerce
✓ Proven experience growing eCommerce companies from startups through to FTSE 100s
✓ Backed by iWeb, an award-winning eCommerce agency, with 20+ years experience