Enhancing the eCommerce presence of the UK’s leading supplier and installer of catering equipment to the hospitality & licence trade industry including a migration from Magento to WooCommerce.

The brief

Barcare were operating on Magento 1 but felt that Magento 2 wasn’t the right fit for their business.  They wanted an eCommerce platform that is easier to set-up, customise and manage at a lower total cost of ownership which would give them the foundations for long term, sustainable online growth. Enter WooCommerce.

Our approach

We kicked off the project with a full discovery session to map out what product and customer data needed to be migrated as well as new, improved B2B buying features like lease applications, rentals and a separate spare parts purchasing journey.

Product comparison

A product comparison tool improves the customer’s decision-making process, resulting in increased customer satisfaction, by allowing them to shortlist, compare specifications, features, and prices easily.

Spare parts store

We streamlined the spare parts inventory for Barcare by migrating and consolidating their separate parts website into their new WooCommerce store. To make it easy for customers to find the right parts, we simplified navigation by enabling customers to drill down and locate their specific model. Additionally, we provided numbered technical diagrams to help customers identify and select the individual part they need from a list. Our custom-built product structure allows for multiple machines to be populated with a wide range of individual spare parts, reducing duplication and simplifying inventory management.

Got a project in mind?

We’re a straight-talking web development agency that excel in the design and development of eCommerce stores, learning solutions and lead generation websites.

  • 50+ team of designers, developers and creative strategists with a passion for all things digital
  • Proven experience growing eCommerce companies from startups through to FTSE 100s
  • Partnered with data-driven marketing specialists Proof3 and Adobe Commerce Gold Partners iWeb for a holistic approach to digital growth.
Quick Enquiry

Your information will be handled in line with our Privacy Policy.