Enhancing the eCommerce presence of the UK’s leading supplier and installer of catering equipment to the hospitality & licence trade industry including a migration from Magento to WooCommerce.
Barcare were operating on Magento 1 but felt that Magento 2 wasn’t the right fit for their business. They wanted an eCommerce platform that is easier to set-up, customise and manage at a lower total cost of ownership which would give them the foundations for long term, sustainable online growth. Enter WooCommerce.
We kicked off the project with a full discovery session to map out what product and customer data needed to be migrated as well as new, improved B2B buying features like lease applications, rentals and a separate spare parts purchasing journey.
A product comparison tool improves the customer’s decision-making process, resulting in increased customer satisfaction, by allowing them to shortlist, compare specifications, features, and prices easily.
We streamlined the spare parts inventory for Barcare by migrating and consolidating their separate parts website into their new WooCommerce store. To make it easy for customers to find the right parts, we simplified navigation by enabling customers to drill down and locate their specific model. Additionally, we provided numbered technical diagrams to help customers identify and select the individual part they need from a list. Our custom-built product structure allows for multiple machines to be populated with a wide range of individual spare parts, reducing duplication and simplifying inventory management.
We’re a straight-talking web development agency that excel in the design and development of eCommerce stores, learning solutions and lead generation websites.