For more than 50 years, Italian heritage brand Mohd have been official dealers of internationally renowned designer furniture.
Short term: To increase online visibility from the ground up of the UK store through SEO and Paid acquisition channels.
Long term: To generate £1m in online sales in the first 12 months.
Running as a store view off their main Magento installation, the site needed optimising for the UK market. Starting with a full technical audit and keyword research around Mohd’s key product categories and brands, we made sure the site was being indexed correctly and would start to rank for their priority search terms.
Once the foundations were in place, we shifted focus onto their on-site content including style guides and blogs and ran a competitor backlink audit that allowed us to gain some invaluable, quality backlinks from high authority domains.
On the Paid Search side, we worked backwards from their revenue goals and budgets to determine where best the money should be invested. We worked on striking a winning balance between both top and bottom of the funnel campaigns spanning Google Shopping, Google Search, Facebook & Instagram retargeting and brand awareness campaigns.
“We launched our new UK eCommerce store but needed some UK based expertise to gain traction quicker. We gave Kanuka Digital a clear brief and budgets and based on that information they came back to us with a very comprehensive and clear eCommerce strategy to get us to our revenue goals. Our search engine visibility saw huge gains in the first 3 months and our paid search Return on Ad Spend has steadily increased and stabilised around 1500%. We’re very confident that we’re working with the right long term eCommerce partner.”
Head of eCommerce, Mohd
Kanuka Digital are a straight-talking digital marketing and web development agency who specialise in making eCommerce businesses flourish online.
✓ 10+ team of marketers, designers & developers with a passion for eCommerce
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