For more than 50 years, Italian heritage brand Mohd have been official dealers of internationally renowned designer furniture.

£1m revenue in 1st year of UK launch

25% Increase in Average Order Value

1500% Average Return on Ad Spend

The brief

Inspired by beauty since 1968, Mohd is one of the worldwide leading companies in luxury furniture and design. Their mission is to help and inspire people to live and work in beauty, with authentic interior design items at a competitive price.

Having already expanded from Italy to sell across Europe, the US and Australia through their Magento store, Mohd came to Kanuka Digital with a clear brief; to grow brand awareness and sell their products to their currently untapped UK market.

The challenge

Short term: To increase online visibility from the ground up of the UK store through SEO and Paid acquisition channels.

Long term: To generate £1m in online sales in the first 12 months.

Our approach

Running as a store view off their main Magento installation, the site needed optimising for the UK market. Starting with a full technical audit and keyword research around Mohd’s key product categories and brands, we made sure the site was being indexed correctly and would start to rank for their priority search terms.

Once the foundations were in place, we shifted focus onto their on-site content including style guides and blogs and ran a competitor backlink audit that allowed us to gain some invaluable, quality backlinks from high authority domains.

On the Paid Search side, we worked backwards from their revenue goals and budgets to determine where best the money should be invested. We worked on striking a winning balance between both top and bottom of the funnel campaigns spanning Google Shopping, Google Search, Facebook & Instagram retargeting and brand awareness campaigns.

“We launched our new UK eCommerce store but needed some UK based expertise to gain traction quicker. We gave Kanuka Digital a clear brief and budgets and based on that information they came back to us with a very comprehensive and clear eCommerce strategy to get us to our revenue goals. Our search engine visibility saw huge gains in the first 3 months and our paid search Return on Ad Spend has steadily increased and stabilised around 1500%. We’re very confident that we’re working with the right long term eCommerce partner.”

Head of eCommerce, Mohd

Through essential on-page and technical SEO improvents alone, within the first 3 months Mohd’s organic search impressions and clicks were up by 100%.

Paid Search quickly established a positive Return on Ad Spend and by collecting enough data to glean meaningful insights into customer behaviour, we’ve seen since been able to stabilise ROAS at a very strong 1500% across both Google and Facebook.

We are now actively working with Mohd to build on this success and gain a bigger UK market share by expanding into other acquisition channels like email marketing and affiliates.

Why work with Kanuka Digital?

Kanuka Digital are a straight-talking digital marketing and web development agency who specialise in making eCommerce businesses flourish online.

✓ 10+ team of marketers, designers & developers with a passion for eCommerce

✓ Proven experience growing eCommerce companies from startups through to FTSE 100s

✓ Backed by iWeb, an award-winning eCommerce agency, with 20+ years experience

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