Pigneys have been providing services to farmers since 1824, and to this day it still installs the same values of high quality products and customer service.

The brief

Pigneys approached us, they needed help redeveloping their ERP integration with their WooCommerce website. They use the RBA ERP system for inventory management, but their existing integration was going through a piece of middleware, and wasn’t updating in real time and didn’t support RBA’s full feature set.

We scoped out a direct API implementation, allowing Pigneys to seamlessly sync inventory and orders in real time. Supporting the full RBA feature set allowing Pigneys to manage their inventory, sales and stock levels in a single interface.

The site was in need of modernisation, they required a new approach for their agricultural machinery section and to improve the process for customers purchasing homeware products through their online store.

Our approach

Working with Pigneys and their ERP provider, we carried out an extensive discovery session to understand and scope a direct API integration. This allowed us to build a bespoke solution on WooCommerce for Pigneys which implemented the full feature set of RBA. Inventory, sales and stock levels are now automatically updated in real time.

What we did

  • Streamlined their payment gateways.
  • Improved product pages, optimised for conversion.
  • Improved listing pages with facet-based filtering.
  • Refreshed homepage layout.
  • Made it easier for customers to learn about and compare different models of agricultural machinery.
  • We redesigned a series of brand landing pages.
  • Automated product import.
  • Automated order export.
  • Improved search with a new WooCommerce search engine.
  • Reworked the global site navigation.
  • Custom local delivery and in-store pickup logic.

Improved search

We implemented a new WooCommerce product search system, providing an ultra-fast autocomplete experience. Mobile-friendly interface, allowing their customers to search for products by name, category or SKU. Search results can be further refined by category or brand.

Everyone from all departments at Kanuka Digital have been very knowledgeable and willing to help bring our online vision to life. No question or idea was too much and the ERP integration they built for our e-commerce site is second to none – a great relief that all our product information is being transferred correctly. They have covered every area of our site and improved usability for both us and customers, we look forward to seeing the future success of the site.

Anna Pigney
Director, H. Pigney & Son

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