Universal Mineral Supplies

Providing graded sands and gravels to a whole host of industries from water filtration to sporting venues.

The brief

Universal Minerals recognised the need to take its website to the next level and engaged with us to revamp their online presence. Their objective was to enhance website traffic while meeting modern design standards. They aspired to develop a visually stunning website using cutting-edge technologies for seamless cross-device compatibility and accessibility.

They aimed to create a site that effectively showcases the superior quality of their diverse range of aggregates and minerals that are used for a variety of specialised applications and sectors. Overall it needed to be user-friendly, aesthetically pleasing and capable of accommodating future features and functionalities with ease.

Our approach

  • Developed a bespoke, responsive theme from a unique design, revamping the website for a cohesive and contemporary look.
  • Created focused landing pages showcasing their premium silica sands and support gravels, tailored for specific applications.
  • Incorporated a filtering system for manageable content display, ensuring a user-friendly interface.
  • Implemented best practices for cross-device compatibility and accessibility, enhancing the user experience.
  • Enhanced usability by streamlining navigation and simplifying the user journey.
  • Integrated a flexible page builder for easy future modifications.
  • Established a scalable framework for future features and expanded functionality.
  • Conducted rigorous internal testing to ensure compliance with requirements and seamless functionality.
  • Tested and populated content to guarantee a polished website ready for launch.

Multilingual version

A pivotal aspect of the project entailed site translation into Arabic, a significant market for the client. To accomplish this, we leveraged the WPML translation plugin and engineered an advanced stylesheet. This solution ensured flawless functionality for both English and Arabic languages, seamlessly transitioning between left-to-right for English and the requisite right-to-left format for Arabic.

Just had our business website completely revamped, really enjoyed working with the team at Kanuka. They listened to our ideas and gave great constructive opinions in return. The finished product is absolutely superb, needless to say I am chuffed to bits!

Helen El Mkhattat
Universal Mineral Supplies Ltd

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We’re a a straight-talking web development agency that excel in the design and development of eCommerce stores, learning solutions and lead generation websites.

  • 50+ team of designers, developers and creative strategists with a passion for all things digital
  • Proven experience growing eCommerce companies from startups through to FTSE 100s
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