Z Records

UK producer Dave Lee founded Z Records back in 1990. It was the natural successor to his highly influential first label, Republic Records, which remains for many, the foundation stone of the UK house scene.

The brief

As a loyal customer who had previously purchased an earlier WordPress website from us, Z Records approached us with the goal of elevating it further. Their aim was to boost website traffic while aligning with contemporary responsive design standards. Previously focused on digital sales, they now sought to integrate and promote physical product sales due to increasing demand. Given their exceptional artwork and branding, they emphasised the need for a simple yet user-friendly design.

What we did

  • Developed a bespoke, responsive WordPress theme from a unique design.
  • Custom build a comprehensive track management system.
  • Implemented a unified shopping cart allowing purchase of physical and digital products together.
  • Each format can be configured with its own series of track listings.
  • Multi-format track management system, offering customers the option to choose between physical media and digital downloads.
  • Upgraded order management and reporting functionalities.
  • Introduced a bulk download system for end-users.
  • Boosted mobile conversion rates and overall mobile revenue.
  • Enhanced usability by streamlining product browsing and simplifying the user journey.
  • Integrated WooCommerce for seamless product control.

Multi format releases

Z Records offers its products in various formats like CD, MP3, and Vinyl, aiming to showcase them at release level. Each format may vary in price and content. Customers purchasing digital downloads have the option to buy individual tracks or complete releases at a discounted rate, with certain tracks exclusively available as part of the album.

By refining the display of releases, the focus remains on the music. This simplified approach facilitates easy comparison among available formats, allowing customers to indulge in their favourite music on their preferred physical or digital format.

Got a project in mind?

We’re a straight-talking web development agency that excel in the design and development of eCommerce stores, learning solutions and lead generation websites.

  • 50+ team of designers, developers and creative strategists with a passion for all things digital
  • Proven experience growing eCommerce companies from startups through to FTSE 100s
  • Partnered with data-driven marketing specialists Proof3 and Adobe Commerce Gold Partners iWeb for a holistic approach to digital growth.
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