Search Engine Optimisation (SEO)

Be seen by more people that matter. Our organic and technical SEO services drive relevant, valuable and high converting traffic to your eCommerce store.

93% of online experiences begin with a search engine. That’s why organic SEO is an essential part of every eCommerce strategy.

Our role as an SEO agency is to get your business in front of real customers at the very moment they need what you can offer. Our team has been doing this for many years for companies of all shapes and sizes – from eCommerce stores to B2B lead generation, from start-ups to international brands.

Why SEO matters

Getting to the first page of Google’s Search Engine Results Pages (SERPs) is what every business dreams of. With the top three Google search results hoovering up 79% of all page one clicks, it’s where you need to be. We’re here to make it happen for you.

Google has over 200 signals that it actively uses to assess the quality of your web presence, from site speed and accessibility to content and user experience, so relying on optimised keywords is no longer enough to ensure you’ll rank highly in search listings.

Every potential customer’s location, device and search history now affects the results they see when they search for something, varying the likelihood of your business showing up. Research has shown that at least 50% of website visitors have an increased probability of clicking on a result if they see a brand multiple times on a search engine.

Free SEO audit

With our free SEO audit you’ll get a comprehensive analysis covering technical, on and off-page SEO factors that could be affecting your site’s visibility – with a clear prioritised breakdown of what we can do to help you fix them alongside longer term opportunities.

Our tried-&-tested SEO process

Our approach to search marketing runs through every aspect of our agency, from web design and development to content marketing and social media, so you benefit from a joined-up approach. SEO is an ever changing game (Google releases around 500-600 algorithm updates each year!) but our robust processes are designed to keep you one step ahead of the competition.

SEO Audit

Combining technical, on-site and off-site SEO best practice we thoroughly examine your site and report back what’s working well, what’s not working as well and where you can improve.

Competitor research

Using our professional SEO tools, we can delve into the activity of your key competitors to gain insight into what they’re doing and what you’re not.

Keyword research

Keywords are the cornerstone of all searches. We’ll identify search terms and phrases that drive valuable traffic to your website.

Strategy

We’ll work closely with you to develop an SEO strategy that drives your business forward, whilst adhering to essential SEO best practice and the needs of your audience.

Link building

Building a network of quality, authoritative links can generate huge returns. We’ll work with you to provide content that is too good not to be shared and gain an edge over your competitors.

On-site

Optimising your site’s content often holds more value than creating new pages. Content, metadata, URLs and links on your site can all be tweaked to help search engines find your site more easily.

Technical

Having all the right content is only half the battle in search. Our SEO experts are able to identify technical issues that could be affecting your site’s visibility in search results and put the right fixes in place.

Usability

With hundreds of algorithm updates all year round, ensuring that your site is as quick and user friendly as possible is key. We can help identify common issues that should be rectified to make it easier for your users.

Reporting

There’s no point making changes if you don’t track the progress. Before starting, we set clear benchmark KPIs and provide clear and transparent reports in plain English that help you understand how our SEO efforts help you reach your business goals.

SEO strategy

Our SEO experts will work with you to understand your business, analysing your current situation and drawing up a tailored strategy for your business to push you up the search rankings. Whether you’re selling products or services, we use a winning combination of search engine marketing tactics to maximise your website’s accessibility, engagement and popularity.

eCommerce

37.5% of all traffic to eCommerce sites comes from search engines. We will help you get more targeted traffic – and customers – from search.

Local SEO

Target audiences in specific locations to drive footfall or enquiries through your physical storefronts.

Voice

With home assistants and AI driving this trend, voice search is transforming eCommerce marketing.

Mobile

As both phone usage and mobile commerce sales grow, so does the importance of a mobile SEO strategy that meets these demands.

International

Using essential elements such as hreflang and ccTLDs we can help your site reach new audiences worldwide.

Our eCommerce SEO services summarised

  • → Technical SEO audits
  • → ‘Brilliant Basics’ – e.g. meta data, H tags, URL structure
  • → Keyword research & monitoring
  • → Schema markup – product, company & content
  • → Crawl rate optimisation
  • → Competitor analysis – keywords, backlinks and content
  • → Local SEO – highly targeted, local traffic in-store & online
  • → Content audit, strategy & creation
  • → Analytics review & configuration
  • → Integrated reporting – Google Analytics, Google Search Console

Platforms we work with

As a search engine optimisation agency, we get to audit and work on lots of websites built on different platforms; yes, they’re all different but the principles of SEO remain the same. We can work with pretty much any eCommerce or content management platform – e.g. Magento, Shopify, WooCommerce – to optimise it for search engines, helping you improve organic search performance, conversions and revenue.

Our promise to you

We believe in long term relationships built on honesty, hard work and, most importantly, results.

Complete SEO transparency
We don’t hide behind fake numbers. Our reporting tools give you direct access to live data collated from all relevant sources including Google Analytics, Google Ads, Facebook Ads, MOZ and more.

ROI obsessed campaigns
We’re results driven. We understand that you want to see a return on your investment so that’s what we report back to you each month. We track conversions, leads and campaign goals so you know how we are creating value from the work we do.

Why work with Kanuka Digital?

Kanuka Digital are a straight-talking digital marketing and web development agency who specialise in making eCommerce businesses flourish online.

✓ 10+ team of marketers, designers & developers with a passion for eCommerce

✓ Proven experience growing eCommerce companies from startups through to FTSE 100s

✓ Backed by iWeb, an award-winning eCommerce agency, with 20+ years experience

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