Social Media

Get a purposeful social media presence for your eCommerce business that builds brand awareness, attracts new customers and generates sales.

Is your social media presence all talk and no action? We can help you fix that with a relevant, engaging social media marketing strategy that actively contributes to your eCommerce growth.

Social commerce features now allow you to sell directly from social platforms like Instagram and Facebook Shops, reducing the number of clicks to sale and allowing customers to shop on the same social networks they are increasingly researching and discovering products on.

Whether your goal is to grow awareness of your brand within a niche sector or to drive more sales in a mainstream industry, each social channel from Facebook and Instagram to Pinterest and LinkedIn has its merits. We will work with you to identify which of these channels you should be investing in and what sort of content is going to resonate best with your audience.

Benefits of social media for eCommerce

  • → Expand your online reach – 71% of adults with Internet access use social media
  • → Reach your target audience where they spend the most time – consumers spend over 2 hours per day on social media
  • → Engage your target audience in a casual way – social makes it easier to have two-way conversations with people who are interested in your products
  • → Evolving social technologies make it easier for customers to make a quick purchase for a more seamless shopping experience
  • → Help your brand get shared online – allows your current customers to share your brand with family, friends and peers
  • → Build brand loyalty – consumers consistently value brands that recognise them, and social gives you the platform to do that

How we can help you cut through the noise on social media

Social media is often the first place people go when creating and sharing content, sourcing news, researching a business and more. Subsequently this means there is a lot of noise and a lot of brands all shouting to grab your attention. Cutting through this noise can be difficult.

That’s why having a solid content plan with content that genuinely serves a purpose for your audience is so important. Whether it’s a how-to video or an Instagram story about your hottest products, each and every social media post should serve a purpose.

What about followers and likes?

Yes, we can help you build those too. But they are just bi-products of a successful social media strategy. Our main aim is to help you establish a stellar online reputation that turns conversations into customers.

Social media audit

Let our in-house social media specialists give you insights into where your business is right now on social and where you could be with our help.

Our social media process

Social media audit

By delving into your current social platforms and analytics, we can find opportunities to improve your social presence, from profile optimisation to audience analysis.

Competitor research

We compare your social presence with your competitors to get a better feeling for your industry, what resonates with your target audience and what doesn’t.

Audience personas

In order to target the right people on social media, we will identify your ideal consumer personas and use it to target their likes, their requirements and tailor the content we put out to them.

Social profiles optimisation

We take a look through your existing social profile set-up, from bios to cover images, to identify potential updates and amendments to enhance your visibility and engagement.

Paid social strategy

Our Paid Social specialists create paid social strategies to supplement your organic activity from paid advertisements and post boosts to using lookalike audiences and retargeting methods.

Reporting

Using our social listening and reporting tools, we’re able to report on significant changes on the fly – that’s real-time monitoring to ensure you’re staying on top of your brand across social.

Channels we work with

Should you be doing more on Facebook and Twitter? Or maybe Instagram? What about TikTok? We don’t jump on the bandwagon of every social media platform. Not every channel will be right for your business. Depending on your audience profile, your product or service and your goals, we’ll select the right channels and the right content for your business.

Our social media services summarised

  • → Social media account audit
  • → New accounts set-up
  • → Content strategy & creation
  • → Sync product catalogue with social commerce tools
  • → Paid social advertising
  • → Influencer marketing campaigns
  • → Social listening & monitoring
  • → Reporting & insights

Why work with Kanuka Digital?

Kanuka Digital are a straight-talking digital marketing and web development agency who specialise in making eCommerce businesses flourish online.

✓ 10+ team of marketers, designers & developers with a passion for eCommerce

✓ Proven experience growing eCommerce companies from startups through to FTSE 100s

✓ Backed by iWeb, an award-winning eCommerce agency, with 20+ years experience

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