Backlink FAQs: What Are Backlinks And Why Are They Important?

Backlinks are still a huge ranking factor, just as much as they were 9 or 10 years ago. The only difference is the way they are now approached. Gone are the days of spammy tactics, instead brands are now opting for a more meaningful approach.

Backlinks FAQs | Kanuka Digital

The subject of links can be a confusing and complicated issue, but we have created this blog to make the ‘dark arts’ of SEO easier to digest.

A backlink is an incoming link to a webpage from another website. If a website links to your website – this is known as a backlink.

The important thing to remember about backlinks is that they pass link equity/authority from one website to yours. This particularly helps to build up the authority of your web page and website. In turn, this helps search engines to understand the importance of your website and indexes your website pages accordingly.

Companies who engage in blogging receive 97% more backlinks to their site.


Yes, however it is more important to get the right links to your website. You need to analyse data to find the best opportunities for your website.

You should aim to gain backlinks from websites that have the following:

Pro Tip: Remember it’s about the quality not quantity.

Each link on a website is by default a ‘follow’ link; this essentially means that authority is allowed to be passed on to the website that it is linking to.

However, some websites set the status of their links to ‘no follow’ to prevent sharing their website authority with others.

The answer is yes! They give search engines a strong signal of how good your website is in terms of quality and relevance.

A backlink profile is a portfolio of all the links to your website and can be put together for you by your online marketing agency.

The backlink profile will provide the following:

The #1 ranking page in the search results gets an additional 5%-14.5% more dofollow backlinks from new websites each month.


What is the Penguin Algorithm?

The Penguin algorithm is one of Google’s search algorithms that help the search engine filter out website results that engaged in manipulative linking schemes.

Released back in 2012, Penguin has gone through multiple updates and improvements before finally becoming part of Google’s Core Algorithm in 2017.

The majority of backlinks will naturally occur over time, but this doesn’t mean you can’t go and get them for yourselves.

The following are the most common methods of gaining backlinks:

Those are some of the most common questions that we get asked by our clients. We hope they help.

To learn more about creating and putting a backlink strategy in place, get in touch using the form below.

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If you require help with putting together or help to implement your backlink strategy, then get in touch and we can discuss your needs further.

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