Backlinks are still a huge ranking factor, just as much as they were 9 or 10 years ago. The only difference is the way they are now approached. Gone are the days of spammy tactics, instead brands are now opting for a more meaningful approach.
The subject of links can be a confusing and complicated issue, but we have created this blog to make the ‘dark arts’ of SEO easier to digest.
What Are Backlinks?
A backlink is an incoming link to a webpage from another website. If a website links to your website – this is known as a backlink.
Why Are Backlinks Important For Your Website?
The important thing to remember about backlinks is that they pass link equity/authority from one website to yours. This particularly helps to build up the authority of your web page and website. In turn, this helps search engines to understand the importance of your website and indexes your website pages accordingly.
Companies who engage in blogging receive 97% more backlinks to their site.