Carefully crafted, purposeful content that creates impact and builds brand recognition. Our approach to content marketing is plain and simple: create content that users will use.
We think this defines it nicely:
“Content marketing is relevant and useful storytelling that captures the interest of your specific audience and helps them solve their problems.”
Search Engine Journal
Content marketing works. And it’s being used by everyone from small business owners to the largest eCommerce retailers. In a world of spam emails and disruptive ads, content marketing can provide consumers with valuable content—content that makes them stop, think, and take action.
Think of it this way; 80% of searches on Google are from real people seeking answers to real questions. Understanding how to connect those questions to your business and then create content that provides the answers is crucial to any successful content marketing strategy. The end result? More visibility in search and more inbound traffic feeding into your sales funnel.
Our client Tile Giant sell tiles directly to consumers. Which means a DIY guide to tiling your bathroom in blog and video format is a good way of providing genuinely useful information to potential and existing customers alike.
By creating one guide, we made it work hard to create value for their eCommerce store:
→ Captures potential customers searching for help in Google or YouTube
→ Included in email to customers who’ve purchased bathroom tiles or ordered tile samples
→ Earnt backlinks from industry blogs & influencers who wanted to direct their own followers to good, useful content
Kanuka Digital are a straight-talking digital marketing and web development agency who specialise in making eCommerce businesses flourish online.
✓ 10+ team of marketers, designers & developers with a passion for eCommerce
✓ Proven experience growing eCommerce companies from startups through to FTSE 100s
✓ Backed by iWeb, an award-winning eCommerce agency, with 20+ years experience