Paid Search

As a Google Certified Partner and accredited Pay-Per-Click (PPC) experts, we can generate more sales and new customers with highly targeted and measurable traffic for your eCommerce business.

Reduce acquisition costs, improve ROI and grow revenue – our paid search strategies quite literally pay off.

We get that what you’re really interested in is the bottom line numbers and your return on investment so that’s what we continuously strive to improve for your business.

PPC has come a long way since the early days. Retargeting, Shopping, Video, Mobile, Automation, Social Media Advertising. It’s can be a bit of a minefield and easy way to waste precious budget. That’s where we come in. Our accredited PPC specialists can help create the perfect paid search strategy for your business.

Why Paid Search matters for eCommerce

It’s no secret that to get the top spot on page 1 on SERPs (search engine results page) takes time and investment. This is why Google and Bing Ads has become increasingly popular among businesses across all industries. PPC is one of the most effective ways to not only reach the top of page 1 but also reach your potential customers at the right moment and promote your products or services across multiple channels and devices. A successful PPC campaign can generate profit faster than any other marketing method.

Free PPC audit

Got a hunch that your paid search campaigns are underperforming? Our accredited, eCommerce PPC specialists  will run an audit of your campaigns to find opportunities to improve the efficiency of your campaigns and boost your return on ad spend.

Our approach to PPC

Every business is different which is why our Paid Search solutions are tailored to the commercial goals of each and every client. Whether you already have a budget, cost-per-acquisition or Return on Ad Spend (ROAS) target in mind, we can find the right strategy to suit. By setting up, managing, and continuously monitoring campaigns, we tap strategically into your customer’s interests and buying habits and drive more quality traffic right to your door.

We carry out in-depth research to understand what your customers are searching for. Meticulously planned PPC campaign structures mean that when you turn on your ad campaigns, you will get the biggest bang for your buck.

PPC audits

If you have an existing PPC account, we will take a look at what’s working well (and what’s not) and provided detailed recommendations on how to improve performance.

PPC strategy

A successful PPC campaign starts with a good strategy. Once we’ve agreed on targets and objectives, we will work with you to create a first-class strategy to enhance visibility and revenue.

Google Search ads

Search ads are text ads that are displayed on Google results pages. The benefit of running search ads is that you’re displaying your ad in the place where most searchers look for information first.

Google Shopping

Google Shopping ads reach shopper specific-search queries with clickable images at the very top of the search results. We can help with everything from setting up and optimising your product feed to ensuring the right products show up on the right search queries.

Paid Social ads

Paid Search doesn’t just mean Google, social media ads on platforms like Facebook, Instagram, Twitter, TikTok (and more!) can help you reach a new, targeted audience — fast.

Retargeting

Retargeting, a.k.a. remarketing, in Google Ads and Facebook is an effective way to advertise to users who have previously interacted with you online but have not yet converted, or are checkout abandoners for example.

Display ads

Display ads are typically image ads that are a great way to generate brand awareness. The benefit is that you can get your name in front of your target audience. We’ll typically run these as part of a blended strategy with other formats.

Video ads

Video is proven to convert more viewers into customers – 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Whether running video ads on YouTube, Instagram or TikTok, we’ll make sure your videos are seen by the right people.

Our Paid Search services summarised

  • → PPC account audits
  • → New account set-up
  • → Paid search strategy & planning
  • → PPC account rescues
  • → Google Shopping feed set-up & optimisation
  • → Ad creative & copywriting
  • → Dynamic retargeting
  • → Reporting & insights

Why work with Kanuka Digital?

Kanuka Digital are a straight-talking digital marketing and web development agency who specialise in making eCommerce businesses flourish online.

✓ 10+ team of marketers, designers & developers with a passion for eCommerce

✓ Proven experience growing eCommerce companies from startups through to FTSE 100s

✓ Backed by iWeb, an award-winning eCommerce agency, with 20+ years experience

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