Up-To-Date Social Media Image Size Guide: Organic & Paid

The majority of businesses now know that publishing regular and relevant content to their social media channels is a crucial aspect of their marketing strategy. However, where many companies are sadly falling down, lies within their imagery and video content they’re publishing on these channels. More specifically, the social media image size that is shared is often wrong and suited to only one of their social channels.

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

So you can be sure your imagery is seen at its best quality to deliver strong engagement and ROI, we’ve created a handy up-to-date social media image size guide with all the dimensions and formats you might need.

This is a really comprehensive post, so if you’re looking for a specific social network, click a link below:


Social Image Cheat Sheet- Facebook

Whether you’re a keen Facebook user or not, you should know it’s the world’s largest social network, with over 1.18 billion monthly active users.

With that in mind, if you’re publishing mediocre imagery on Facebook, you’ll wave goodbye to a huge user base eager to engage with you and instead find your posts often ignored.

Remember: Across the board, it’s important to remember that the device you’re creating and editing your content on will often be different to the device the majority of users will use to view it. So, choose dimensions (based on our list of recommendations), that are the most suitable for where the majority of viewers will see your image.

Profile picture: 180 x 180 (Displays as 170 x 170 on Desktop)

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

Regardless of the social channel, your profile picture is generally the photo representing your business or brand online.

For Facebook, this is in square format and it appears pretty much everywhere, so it’s important you get it right. Users will see your profile picture on your timeline, when you post to other users’ walls, when you comment on posts or when you’re searched for on Facebook’s search function, also known as Facebook’s Open Graph if we get technical.

Image Guidelines:

Business Page profile picture: 180 x 180 (Displays 170 x 170 on Desktop)

If you weren’t aware, Facebook recently changed its profile picture for Business Pages to appear in a slightly different location to the general “personal” account.

You can now find the profile image on the left side of the screen. This makes the Business Pages stand out so users can differentiate between the two. However, in terms of the dimensions, these are the same as a personal page profile picture.

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

Image Guidelines:

Cover photo: 820 x 312

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

Another important aspect of both a personal or business profile is your cover photo (also referred to as a header image on other social channels).

The cover image only appears on your Facebook timeline (i.e. your profile) and it’s a lot bigger than your profile picture. As a result, you get lots more creative freedom to paint yourself or your brand just how you’d like.

For personal accounts, post an image that speaks more toward you as an individual. Show people who you are, what you like or similar.

For businesses, utilise the space as best as possible by including things like relevant calls to actions, your brand logo, an enticing video about your products and services or similar.

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

Image Guidelines:

Shared Image: 1,200 x 630

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

Sharing images is one of, if not, the most common form of sharing content on Facebook. These images will appear on your timeline (when you have shared the content) and ideally, on your followers’ News Feeds.

Note, as you are scrolling through your own News Feed, you’ll see lots of other shared images from the people you are Facebook Friends with.

Did you know? Facebook decreased the amount of organic reach that posts get so it’s unlikely that all of your friends will see your post. In order to increase the chances of your content reaching more users, you must generate engagement. The higher the number of people engaging with your post, the more likely it is that the rest of your followers (and then, their followers), will see your content.

Kanuka Digital Facebook image example

Image Guidelines

Shared Link: 1,200 x 628

As well as sharing images and videos, you can share links too. This feature is particularly useful for businesses who want to promote a particular web page, product or similar to their followers.

However, Facebook doesn’t limit your shared links posts to contain only text. You can actually create a shared link with a large, rectangular image that is shown just above the link with the text underneath.

See the below example from ourselves, promoting our most recent blog post on A/B testing Facebook Ads.

Kanuka Digital Facebook blog post example

Alternatively, you can create a shared link with an image that sits in a small square to the left with the text on the right.

Image Guidelines

Highlighted image: 1,200 x 717 (Recommended)

Highlighted images are fairly new to Facebook and simply, are a great place to show off a special event or occasion related to your business. That could be your company’s first birthday, gaining your 100th employee or conquering a client milestone – you get the gist.

Image Guidelines

Event image: 1920 x 1080 (Recommended)

Many businesses fall short of using Facebook Events as it’s often an overlooked feature. You posted about the meet-up and created a paid advert, so that’s enough, right? However, Facebook Events are great for capturing the attention of users and cutting through the noise (like competitor’s sponsored posts), to reach your audience.

Reminders are sent to your audience regarding the event, so making the event image look as admirable as possible is key. Use a captivating image that really shouts about your event and people will be sure to attend.

Image Guidelines

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Facebook Ads

Facebook is commonly seen as the first platform that marketers consider when it comes to planning online paid advertising campaigns. Pretty much everyone can be found on the platform, including your existing customers and more importantly, prospective customers.

Just like organic social images, there are lots of places and formats you can choose to publish sponsored content to get in front of the people that matter most. Let’s take a look…

Facebook timeline ads: 1200 x 628 (Minimum)

Facebook timeline ads (or those that appear in the feed), make up the space that every advertiser is fighting for. It’s known as “the prime real estate for Facebook ads” to stand out.

Image Guidelines

Image Ad Character Limits

Video Guidelines

Video Ad Character Limits

Facebook right column ads: 1200 x 628 (Minimum)

The right column ad is one of the most sought after spots for advertisers because of the results these ads generate. Though this type of ad is restricted to desktop only, it has been found to deliver high numbers of conversions and clicks and so, it’s important to nail this ad image to deliver maximum results.

Plus, it has been shown that this ad placement demands some of the highest CPC (cost per click) rates, so you don’t want to waste budget on a poor quality image here.

Image Guidelines

Whilst you’re here follow us on Facebook!

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Generally, social posts that generate the best engagement contain image or video content and Twitter is no different, with image and video tweets performing the best in terms of likes, retweets and clickthroughs. That’s because they’re usually a lot more eye-catching, entertaining and informative for users.

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

With 313 million monthly active users, it’s a go-to channel for your consumers to discuss your brand and chat with you so it pays to get your images right on this platform.

Profile photo: 400 x 400 (Displays 200 x 200)

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

The first step is to get your profile photo nailed to a T. This is particularly important if you’re a business and you’re displaying your company logo – which we recommend. You’ll want to ensure it’s readable and doesn’t crop letters or words that will make it hard for users to recognise your business.

Your Twitter profile photo will be seen in multiple places on the site including on your page, in-stream and in who-to-follow suggestions. The image will display at its largest on your page and will then be scaled down slightly for the other two spots.

Image Guidelines

Header photo: 1,500 x 500

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

When your users are on your page, they’ll then see your header photo. This is the large banner-like image that spans the top of your Twitter profile. It’s considerably bigger than your profile photo and so, needs to be uploaded at the highest possible resolution so that it looks professional and not over-pixelated.

Tip: Your header photo is most likely the first thing profile visitors will cast their eyes on. Make the image truly captivating and include calls to action where possible!

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

Image Guidelines

In-Stream Photo: Minimum 1024 x 512 (2:1 Ratio)

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

An in-stream Twitter photo is the image that’s seen in Tweets on your page, the Twitter homepage and on other user’s pages in their Tweets.

Twitter used to have a slightly more strict image size, yet they now allow you to upload an image of any size within their maximum and minimum dimensions. Just keep in mind that Twitter will crop your image to fit their minimum width requirements.

Note: If you share a link with a featured image, you have the option to display the image as a “Twitter Card”. For these images, Twitter applies automatic renderings to display the image slightly smaller than other in-stream photos. See how to optimise for a Twitter Card, next.

Image Guidelines

Twitter Card: 280 x 150

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

Image Guidelines

Whilst you’re here follow us on Twitter!

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If you didn’t already gather, Instagram is a humongous social media marketing platform known for its photo-sharing. It has more than 600 million users worldwide and so, it’s the best place to get your visuals in front of the masses.

On Instagram, you can upload horizontal and vertically-orientated images as well as those in square format. Inevitably, getting your image dimensions correct is a little trickier…

Profile Photo: 320 x 320

Your profile photo on Instagram is displayed as a circle. Ensure that you are uploading the image in a square format which scales correctly to avoid your logo or any text on the image being cropped during upload.

Image Guidelines

Photo Thumbnails: 161 x 161 on mobile

When you look at your profile page, you’ll see all of your images in a grid format with 3 columns. Each image is in a strict square proportion regardless of the image size – they’re thumbnails.

These smaller renditions of your images and video content will then scale to the original upload size once clicked on. When viewed at full size, you’ll also see the image caption, number of likes, comments and be prompted to leave your own comment.

Image Guidelines

Post Photo: 1080 x 1080

The main photo size for Instagram posts is a square image of 1080 x 1080 pixels. However, Instagram has evolved its platform to allow longer or wider rectangular images to be posted with a strict width of 1080 pixels. That way, you can post portrait or landscape photos without them being cropped to a square.

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

However, it’s important to remember that Instagram will crop this image to a square aspect when displaying it on your profile meaning vital content could be missed in the thumbnail.

Image Guidelines

Instagram Stories: 1080 x 1920

Social sheet

Instagram Stories are a growing feature within the Instagram app. They are a popular source of quick-time content, offering image or video content with a post time that’s temporary – 24 hours to be exact.

Image Guidelines

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Instagram Ads

If you’re not already, you should seriously consider advertising on Instagram. It’s great for marketing your business; helping to boost your engagement, build brand awareness, drive traffic to your website, and even generate sales.

So, you need to make sure the dimensions of your Instagram Ads are correct for the best possible display.

Image Guidelines

Did you know that the exact dimensions of stories are highly dependant on the device they’re displayed on? Instagram recommends leaving roughly “14% (250 pixels) of the top and bottom of the image free from text and logos” to prevent them from being covered as the screen size of Androids to iPhones differ.

Whilst you’re here follow us on Instagram!

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LinkedIn is the world’s largest professional network, allowing you to source great employees and connect with other industry leaders – 476 million in total.

On this channel, you can have a personal profile and a company profile. For each, the image dimensions change slightly.

Personal Profile Image Dimensions:

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

Personal profile photo: 400 x 400 (Recommended)

Due to the recent updates, LinkedIn has now separated personal profiles by making the profile images slightly different in layout to those on company pages.

A personal profile photo is the main image that represents you and is the most prominent image that visitors see when looking at your profile.

Image Guidelines

Personal Background Image: 1584 x 396

LinkedIn’s personal background image is another new feature that’s been added to enhance your personal page. Due to the layout of the profile image, it’s a little trickier to find something that perfectly suits this space – so stick to our guidelines.

Image Guidelines

Company Profile Image Dimensions:

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

Company Logo Image: 300 x 300

LinkedIn allows businesses to upload two different styles of logo image. The first is the bigger of the two and shows next to your brand name on the LinkedIn homepage. Make this photo as enticing as possible to ensure you’re generating clickthroughs and most importantly, new followers.

Image Guidelines

Square Logo: 60 x 60

The square logo is the business image that appears up when your company is searched for. You want to make this image not only enticing but filled with your branding. You want your customers to instantly recognise that this is your company.

Image Guidelines

Company Cover Image: 1536 x 768 (Recommended)

Unlike the new personal background image, the company cover image takes up all of the top of the page. It appears much larger than the personal cover image so you get more space to shout about your company. After all, it is a business social networking site.

Image Guidelines

Banner Image for Company Pages: 646 x 220 (Minimum)

As well as a company cover image, LinkedIn allows for banner images for company pages. This image is what the user sees when they visit your brand’s homepage. Again, it’s located at the top of the page and visitors who see this image often are those who are intentionally looking for you. As a result, this image should be top-quality to really reel them in.

Image Guidelines

Hero Image: 1128 x 376

LinkedIn is known for recruiting employees and so, there is a whole section on the channel where you can find career opportunities at your company. This page is home to another banner image – the Hero Image is the biggest and ‘baddest’ of them all.

Use this space to choose a picture that lets your company shine and more importantly, entices prospective employees to join you.

Image Guidelines

Shared Image or Link: 1104 x 736 (Recommended)

Shared images and images within links are best at the above-recommended size. They are found within your LinkedIn posts on your page, on the feed and on other company and users profile pages.

However, if you are sharing images you have a bit more room to increase to the maximum dimensions.

Image Guidelines

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Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

Pinterest is another highly popular social network that is predominantly based on the sharing of images. It’s perfect for driving referral traffic to your site and with 90% of Pinterest pages including external links, it’s crucial that you optimise these images to the desired dimensions.

Profile Picture: 165 x 165

If you have set up your Pinterest account using Twitter or Facebook credentials, Pinterest will cleverly pull through your current profile picture on this channel to your new Pinterest account.

However, it’s important to ensure that it’s of high quality and doesn’t get pixelated in order to give visitors the best first impression of your Pinterest page.

Upload your own photos in square format and make sure it’s large and of high resolution. Pinterest will resize it to fit.

Image Guidelines

Pin Sizes

When adding a pin to your board, you will notice that the width of the image is limited but not the length. This gives you the opportunity to add a photo that’s square or one that will scale to be even taller depending on how much information you need to display.

Tip: Make sure you are only creating an image with a greater length if it warrants it. You shouldn’t be doing it for the sake of it.

Image Guidelines

Board Display

The board display is referring to how your various “boards” (folders of pins) look. Boards are vital to ensure that users can easily navigate your categories to sort through your many pins and find content that is useful and relevant to their wants and needs.

As a result, these photos should be enticing as well as super simple and accurate to the pins that are included within the board.

Image Guidelines

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Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

YouTube is the second largest search engine after Google with more than 1 billion unique users every month. It poses a great opportunity for businesses to reach their fan-base whether that’s through their channel or an influencer’s.

Channel Profile Image: 800 x 800

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

YouTube is the only social networking site that we’ll mention that allows you to pick and choose what type of border you’d like for your channel’s profile image. You can have a square, circle or square-overlay style.

Image Guidelines:

Channel Cover Photo: 2,560 x 1440

Social Media Image Size Guide | Social Image Cheat Sheet | Kanuka Digital

Your Channel Cover photo is where you can shout about your content – it’s one of the first places your audiences’ eyes will be drawn to when they visit your profile.

It’s important to include calls to action, branding, your logo, discounts and similar promotions, in this space. You’re trying to entice the viewer to stay on your page longer and browse your video content.

Image Guidelines:

Across Different Devices: Display Options

Display options vary across the different devices which you watch YouTube on. That includes iPhone, Android, iPads, other tablets, desktop and more.

It’s important that your images are optimised for each device so that you are catering to all of your viewers on every platform they watch your content on.

Display Sizes:

Video Uploads: 1280 x 720 (Minimum HD)

YouTube is for video content and so, this is by far the most important factor to consider when thinking of your dimensions, file sizes and content quality.

YouTube image content location

There are multiple types of videos you can create, may they be product-focused, a chatty interview, store tour or similar. Each type of video will need to be optimised to give great quality sound and visuals.

Video Guidelines:

Tip: If you’d like more help optimising your YouTube content, visit the YouTube Help Centre, here.

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Snapchat is a multimedia messaging app used globally. It’s considerably different to marketing on the other popular social media sites and with that, marketers can often disregard it.

Snapchat image location

However, with approximately 191 million daily active users, 10 billion daily video views and 76% of these Snapchat users being online shoppers, it’s super important to consider it for your business.

Snapchat ads image size: 1080 x 1920 (recommended)

Snapchat ad images are the perfect place to advertise your business on a global scale. As a result, you’ll want to include lots of text to add more context to your advertisement as you’ll be reaching lots of people who won’t necessarily be aware of your business.

Image Guidelines

Snapchat Geo-filter image size: 1080 x 1920 (recommended)

Geo-filters are the filters that appear when a user takes a photo near your businesses location. All photos taken within the app are of the same ratio as Instagram Stories, 1080 x 1920 pixels.

Image Guidelines:

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Now you know the correct, up-to-date image dimensions for these 7 popular social networking sites, you can be sure to give the best impression of your brand through your image content. If you’d like any extra help with social media marketing, get in touch!