eCommerce Digital Marketing

Grow your online sales with our laser focused eCommerce digital marketing services.

How can we help you sell more products? Whether you’re a start-up looking to accelerate growth or an established retailer in need of a fresh perspective, our digital marketing services are tailored to generate more revenue from your eCommerce presence.

Why you need eCommerce specific marketing

Let’s be honest, we’re not reinventing the wheel, eCommerce marketing isn’t some fancy new art form. There are, however, some key marketing factors that are more crucial to eCommerce success.

Optimising your product imagery and video, product descriptions, customer product reviews and personalised product offers based on previous site behaviour are good examples of eCommerce specific marketing tactics that can have a huge impact on your conversion rates.

By analysing data from tools like Google Analytics, Google Search Console and your eCommerce platform, we can see exactly how much people are spending on your products, what they’re buying and when. We can see exactly which marketing channels are driving the most traffic, the best conversion rates and the most traffic. All this means that we can make better, data-informed marketing decisions on where to invest your time and money.

By investing in eCommerce specific marketing support with Kanuka Digital, you benefit from:

  • → Accredited eCommerce PPC, SEO & Email Marketing specialists
  • → Access to best-in-class eCommerce marketing tools
  • → An eCommerce growth strategy tailored to your business
  • → Regular data analysis and shared insight on opportunities to grow your business online

eCommerce Marketing Services

eCommerce SEO

Your customers are increasingly reliant on searches through engines like Google and Bing to take them straight to the product they want to buy. That’s why competition for those lucrative spots on page 1 of Google is so fierce. Our eCommerce SEO services are geared to making sure your products appear high on that list, reaching the right audience for your product and carrying them through the conversion journey.

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eCommerce PPC

Paid Search through Google & Bing Advertising is one of the most powerful revenue generating channels available to eCommerce businesses. By using formats like Search Network and Google Shopping we can earn you more prime real estate on the Search Engine Results Pages and put your products in front of the right people at the right time to increase profitability and create sustainable growth.

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eCommerce Email & SMS Marketing

Email and SMS marketing is an absolute must for any eCommerce business. It can be simple, such as sending an email to people who abandon their shopping carts or more complex, like having a series of automated workflows with personalised emails based on a customer’s previous purchases and website behaviour. Work with us to nurture your subscribers better and segment your database more effectively.

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eCommerce Content Marketing

Getting your products to rank highly in search engines is great but you should also be complimenting this with content that captures customers still in the research phase or just looking for inspiration. From FAQs and Buying Guides to Product Demonstration videos, we can help you put a content marketing strategy in place that goes beyond plain old product promotion to drive traffic and feed your sales funnel.

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eCommerce Social

Social media isn’t all fluffy awareness and engagement metrics, it is another great potential revenue stream for your eCommerce business. From native ‘buy’ buttons on Instagram and setting up your product catalogue on Facebook to targeted remarketing, let us monetise your social media presence using both organic and paid social media strategies.

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Conversion Rate Optimisation

Converting your customers into more frequent and higher value buyers will unlock huge eCommerce growth. The best converting websites evolve in line with audiences behaviour and expectations and if you make life easier for your users, they’ll reward you for it. Using advanced eCommerce data analysis and conversion optimisation tools like heat mapping and user journey recordings, we focus on creating frictionless paths to purchase.

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B2B eCommerce

The B2B eCommerce space is growing fast and modern B2B buyer’s needs are changing.

Recent research suggests that B2B buyers make around 12 online searches when looking for brands or businesses to make their purchases. This is largely because they are looking for a comparable buying experience to their B2C purchases.

With a robust B2B eCommerce store and well thought out digital marketing strategy, we can help you meet the increasing demands to deliver a better B2B online buying experience.

Experience Matters

Some of the eCommerce businesses and brands we’ve helped

Everyone from all departments at Kanuka Digital have been very knowledgeable and willing to help bring our online vision to life. No question or idea was too much and the ERP integration they built for our e-commerce site is second to none – a great relief that all our product information is being transfered correctly. They have covered every area of our site and improved usability for both us and customers, we look forward to seeing the future success of the site.

Anna Pigney
Director, H. Pigney & Son

Kanuka Digital have played a huge role in the digital transformation of the Bacofoil brand over the past 2 years. Their technical expertise shone through when integrating our ERP system. We have a content managed website that allows the team to quickly and easily create new recipes, tips and landing pages. In addition, we now have eCommerce functionality that has generated us a significant increase in customer engagement and revenue. Communication is open and honest and I can honestly say that it’s a pleasure working with them.

Ben Malkin
Digital Marketing Manager, Bacofoil

“We launched our new UK eCommerce store but needed some UK based expertise to gain traction quicker. We gave Kanuka Digital a clear brief and budgets and based on that information they came back to us with a very comprehensive and clear eCommerce strategy to get us to our revenue goals. Our search engine visibility saw huge gains in the first 3 months and our paid search Return on Ad Spend has steadily increased and stabilised around 1500%. We’re very confident that we’re working with the right long term eCommerce partner.”

Head of eCommerce, Mohd

“Working with Kanuka Digital to integrate Broadbean with our new WordPress website has played a huge role in the digital transformation of our business. We’ve saved valuable time and resources and seen a huge increase in online applicants.“ 

Nicole Baker
Director of Business Development and Marketing, Carlisle Support Services

“Kanuka Digital has had an amazing impact with our PPC Campaigns & overall revenue. Not only have they achieved our initial goal, but they’ve continuously exceeded it on a monthly basis. Exciting times ahead!

I would highly recommend the Kanuka Digital team, lovely bunch of people and they have all the answers you need!”

Marketing Manager

eCommerce Tech Partners

Choose to work with best-in-class eCommerce technology partners that best fit your needs, including email, SMS, reviews, personalisation and automation.

eCommerce Audit

Get a fresh perspective on your eCommerce strategy and let us take a deep dive into your Google Analytics, eCommerce platform sales data, marketing channel activity, and website performance to identify opportunities for growth.

Platforms we work with

Our team has experience working with the industry leading eCommerce solutions including Magento, Shopify and WooCommerce. We can help you unlock the full potential of these platforms and their features.

Our eCommerce digital marketing services summarised

  • → eCommerce audit
  • → eCommerce strategy
  • → Search engine optimisation (SEO)
  • → Paid search
  • → Email marketing
  • → Reporting & insights
  • → Conversion rate optimisation

Why work with Kanuka Digital?

Kanuka Digital are a straight-talking digital marketing and web development agency who specialise in making eCommerce businesses flourish online.

✓ 10+ team of marketers, designers & developers with a passion for eCommerce

✓ Proven experience growing eCommerce companies from startups through to FTSE 100s

✓ Backed by iWeb, an award-winning eCommerce agency, with 20+ years experience

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