Grow your online sales with our laser focused eCommerce digital marketing services.
How can we help you sell more products? Whether you’re a start-up looking to accelerate growth or an established retailer in need of a fresh perspective, our digital marketing services are tailored to generate more revenue from your eCommerce presence.
Let’s be honest, we’re not reinventing the wheel, eCommerce marketing isn’t some fancy new art form. There are, however, some key marketing factors that are more crucial to eCommerce success.
Optimising your product imagery and video, product descriptions, customer product reviews and personalised product offers based on previous site behaviour are good examples of eCommerce specific marketing tactics that can have a huge impact on your conversion rates.
By analysing data from tools like Google Analytics, Google Search Console and your eCommerce platform, we can see exactly how much people are spending on your products, what they’re buying and when. We can see exactly which marketing channels are driving the most traffic, the best conversion rates and the most traffic. All this means that we can make better, data-informed marketing decisions on where to invest your time and money.
Your customers are increasingly reliant on searches through engines like Google and Bing to take them straight to the product they want to buy. That’s why competition for those lucrative spots on page 1 of Google is so fierce. Our eCommerce SEO services are geared to making sure your products appear high on that list, reaching the right audience for your product and carrying them through the conversion journey.
Learn morePaid Search through Google & Bing Advertising is one of the most powerful revenue generating channels available to eCommerce businesses. By using formats like Search Network and Google Shopping we can earn you more prime real estate on the Search Engine Results Pages and put your products in front of the right people at the right time to increase profitability and create sustainable growth.
Learn moreEmail and SMS marketing is an absolute must for any eCommerce business. It can be simple, such as sending an email to people who abandon their shopping carts or more complex, like having a series of automated workflows with personalised emails based on a customer’s previous purchases and website behaviour. Work with us to nurture your subscribers better and segment your database more effectively.
Learn moreGetting your products to rank highly in search engines is great but you should also be complimenting this with content that captures customers still in the research phase or just looking for inspiration. From FAQs and Buying Guides to Product Demonstration videos, we can help you put a content marketing strategy in place that goes beyond plain old product promotion to drive traffic and feed your sales funnel.
Learn moreSocial media isn’t all fluffy awareness and engagement metrics, it is another great potential revenue stream for your eCommerce business. From native ‘buy’ buttons on Instagram and setting up your product catalogue on Facebook to targeted remarketing, let us monetise your social media presence using both organic and paid social media strategies.
Learn moreConverting your customers into more frequent and higher value buyers will unlock huge eCommerce growth. The best converting websites evolve in line with audiences behaviour and expectations and if you make life easier for your users, they’ll reward you for it. Using advanced eCommerce data analysis and conversion optimisation tools like heat mapping and user journey recordings, we focus on creating frictionless paths to purchase.
Learn moreThe B2B eCommerce space is growing fast and modern B2B buyer’s needs are changing.
Recent research suggests that B2B buyers make around 12 online searches when looking for brands or businesses to make their purchases. This is largely because they are looking for a comparable buying experience to their B2C purchases.
With a robust B2B eCommerce store and well thought out digital marketing strategy, we can help you meet the increasing demands to deliver a better B2B online buying experience.
Some of the eCommerce businesses and brands we’ve helped
“Kanuka have integrated critical functionality for us like vehicle and battery lookup, vehicle registration lookup, online CPD training resources, and a rich CMS experience. I wouldn’t hesitate to recommend them.”
James Douglas
Marketing Manager, GS Battery
Just had our business website completely revamped, really enjoyed working with the team at Kanuka. They listened to our ideas and gave great constructive opinions in return. The finished product is absolutely superb, needless to say I am chuffed to bits!
Helen El Mkhattat
, Universal Mineral Supplies Ltd
“They’ve not only listened to our specific requirements but also crafted a solution that perfectly caters to the intricacies of our industry. Thanks to their expertise, our wine education programs have achieved new levels of accessibility, engagement, and effectiveness. We can’t recommend them highly enough!”
Garry Samuels
Product Training and Education, Hallgarten & Novum Wines
“Kanuka Digital have integrated critical online CPD training resources, and a rich CMS experience. I wouldn’t hesitate to recommend them.”
James Douglas
European Group Marketing Manager, GS Yuasa
Everyone from all departments at Kanuka Digital have been very knowledgeable and willing to help bring our online vision to life. No question or idea was too much and the ERP integration they built for our e-commerce site is second to none – a great relief that all our product information is being transferred correctly. They have covered every area of our site and improved usability for both us and customers, we look forward to seeing the future success of the site.
Anna Pigney
Director, H. Pigney & Son
Choose to work with best-in-class eCommerce technology partners that best fit your needs, including email, SMS, reviews, personalisation and automation.
Get a fresh perspective on your eCommerce strategy and let us take a deep dive into your Google Analytics, eCommerce platform sales data, marketing channel activity, and website performance to identify opportunities for growth.
Our team has experience working with the industry leading eCommerce solutions including Magento, Shopify and WooCommerce. We can help you unlock the full potential of these platforms and their features.
We’re a a straight-talking web development agency that excel in the design and development of eCommerce stores, learning solutions and lead generation websites.