eCommerce Digital Marketing

Grow your online sales with our laser focused eCommerce digital marketing services.

We get it, you want to know how we can help you sell more products. Whether you’re a start-up looking to accelerate growth or an established retailer in need of a fresh perspective, our digital marketing services are tailored to generate more revenue from your eCommerce presence.

Why you need eCommerce specific marketing

Let’s be honest, we’re not reinventing the wheel, eCommerce marketing isn’t some fancy new art form. There are, however, some key marketing factors that are more crucial to eCommerce success.

Optimising your product imagery and video, product descriptions, customer product reviews and personalised product offers based on previous site behaviour are good examples of eCommerce specific marketing tactics that can have a huge impact on your conversion rates.

By analysing data from tools like Google Analytics, Google Search Console and your eCommerce platform, we can see exactly how much people are spending on your products, what they’re buying and when. We can see exactly which marketing channels are driving the most traffic, the best conversion rates and the most traffic. All this means that we can make better, data-informed marketing decisions on where to invest your time and money.

By investing in eCommerce specific marketing support with Kanuka Digital, you benefit from:

  • → Accredited eCommerce PPC, SEO & Email Marketing specialists
  • → Access to best-in-class eCommerce marketing tools
  • → An eCommerce growth strategy tailored to your business
  • → Regular data analysis and shared insight on opportunities to grow your business online

eCommerce Marketing Services

eCommerce SEO

Your customers are increasingly reliant on searches through engines like Google and Bing to take them straight to the product they want to buy. That’s why competition for those lucrative spots on page 1 of Google is so fierce. Our eCommerce SEO services are geared to making sure your products appear high on that list, reaching the right audience for your product and carrying them through the conversion journey.

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eCommerce PPC

Paid Search through Google & Bing Advertising is one of the most powerful revenue generating channels available to eCommerce businesses. By using formats like Search Network and Google Shopping we can earn you more prime real estate on the Search Engine Results Pages and put your products in front of the right people at the right time to increase profitability and create sustainable growth.

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eCommerce Email & SMS Marketing

Email and SMS marketing is an absolute must for any eCommerce business. It can be simple, such as sending an email to people who abandon their shopping carts or more complex, like having a series of automated workflows with personalised emails based on a customer’s previous purchases and website behaviour. Work with us to nurture your subscribers better and segment your database more effectively.

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eCommerce Content Marketing

Getting your products to rank highly in search engines is great but you should also be complimenting this with content that captures customers still in the research phase or just looking for inspiration. From FAQs and Buying Guides to Product Demonstration videos, we can help you put a content marketing strategy in place that goes beyond plain old product promotion to drive traffic and feed your sales funnel.

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eCommerce Social

Social media isn’t all fluffy awareness and engagement metrics, it is another great potential revenue stream for your eCommerce business. From native ‘buy’ buttons on Instagram and setting up your product catalogue on Facebook to targeted remarketing, let us monetise your social media presence using both organic and paid social media strategies.

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B2B eCommerce

The B2B eCommerce space is growing fast and modern B2B buyer’s needs are changing.

Recent research suggests that B2B buyers make around 12 online searches when looking for brands or businesses to make their purchases. This is largely because they are looking for a comparable buying experience to their B2C purchases.

With a robust B2B eCommerce store and well thought out digital marketing strategy, we can help you meet the increasing demands to deliver a better B2B online buying experience.

Experience Matters

Some of the eCommerce businesses and brands we’ve helped

“Kanuka Digital have helped to develop and implement an excellent SEO strategy with professional guidance throughout the launch period of our new website. We have since been operating for over 6 months and our partnership has grown even stronger. We would highly recommend Kanuka as an effective online strategy partner who’s skill set can be used throughout many different avenues. We look forward to working with you in the months/years to come! Thanks for all your hard work Kanuka, it’s be a fantastic learning experience and your patience with us has been outstanding.”

eCommerce & Digital Marketing Manager, TW Tool Superstore

“The team are always incredibly supportive. We’ve worked together on several significant website projects in the last few years, and they’re always delivered on time and on-spec. We are delighted with the growth in direct bookings we’re seeing.”

Marketing Manager, Clink Hostels

“The team are always incredibly supportive and are always there when we need them. They have guided us through the process of enhancing our website and we are happy with both the service we receive and the positive results we are seeing from changes that have been implemented. Everyone is friendly, professional, knowledgeable and reliable. We would definitely recommend their services to new customers.”

Marketing Manager, Nerak Wiese

“After utilising the services of other digital marketing providers, I can honestly say the it is a pleasure to work alongside the team at Kanuka Digital. The results we have seen speak for the service that Kanuka provide.”

IT & Marketing Manager, Broxap

“We have been working with Kanuka Digital for the last 18 months and through careful restructure of our PPC campaigns they have helped us achieve our KPIs. Kanuka really took the time to ensure that our campaigns were structured efficiently and effectively, and we are now seeing fantastic results from this work. I wouldn’t hesitate to recommend Kanuka to any other business seeking professional and expert management of their PPC or SEO account.”

Digital Marketing Manager, Chelford Farm Supplies

eCommerce Tech Partners

Choose to work with best-in-class eCommerce marketing software providers that best fit your needs, including email, SMS, reviews, personalisation and automation.

eCommerce Audit

Get a fresh perspective on your eCommerce strategy and let us take a deep dive into your Google Analytics, eCommerce platform sales data, marketing channel activity, and website performance to identify opportunities for growth.

Platforms we work with

Our team has experience working with the industry leading eCommerce solutions including Magento, Shopify and WooCommerce. We can help you unlock the full potential of these platforms and their features.

Our eCommerce digital marketing services summarised

  • → eCommerce audit
  • → eCommerce strategy
  • → Search engine optimisation (SEO)
  • → Paid search
  • → Email marketing
  • → Reporting & insights
  • → Conversion rate optimisation

Why work with Kanuka Digital?

Kanuka Digital are a straight-talking digital marketing and web development agency who specialise in making eCommerce businesses flourish online.

✓ 10+ team of marketers, designers & developers with a passion for eCommerce

✓ Proven experience growing eCommerce companies from startups through to FTSE 100s

✓ Backed by iWeb, an award-winning eCommerce agency, with 20+ years experience

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